Marketing Campaign Strategist
VirtualVocations · Allentown, Pennsylvania ·
Posted Apr 13
Full-Time
About this role
A company is looking for a Campaign Strategist to lead the execution of marketing campaigns.
Key Responsibilities
Support the planning, build, and optimization of campaigns to generate pipeline and revenue
Plan promotional elements of campaigns, ensuring alignment across various channels
Analyze campaign performance and recommend optimizations in collaboration with sales and marketing teams
Required Qualifications
5+ years of experience in B2B marketing, demand generation, integrated campaigns, and ABM
Proven ability to execute marketing programs aligned with strategic business goals
Strong understanding of B2B demand generation and ABM frameworks
Experience collaborating with Sales, Product Marketing, and Revenue Operations
Experience in B2B SaaS or high-growth technology environments preferred
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