Marketing Campaign Strategist

VirtualVocations · Allentown, Pennsylvania · Posted Apr 13
Full-Time
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About this role

A company is looking for a Campaign Strategist to lead the execution of marketing campaigns. Key Responsibilities Support the planning, build, and optimization of campaigns to generate pipeline and revenue Plan promotional elements of campaigns, ensuring alignment across various channels Analyze campaign performance and recommend optimizations in collaboration with sales and marketing teams Required Qualifications 5+ years of experience in B2B marketing, demand generation, integrated campaigns, and ABM Proven ability to execute marketing programs aligned with strategic business goals Strong understanding of B2B demand generation and ABM frameworks Experience collaborating with Sales, Product Marketing, and Revenue Operations Experience in B2B SaaS or high-growth technology environments preferred

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