Marketing Campaign Specialist

Hartford, CT Position Overview We are seeking a hands-on Digital Marketing & Enrollment Specialist to help grow awareness, generate qualified leads, and increase enrollment in professional training programs. This is an ideal opportunity for a well-rounded marketer who enjoys both developing ideas and executing them. The successful candidate will work across digital advertising, social media, email marketing, content, website promotion, lead generation, and campaign analytics. The primary objective of this position is straightforward: develop and execute marketing strategies that attract prospective customers and convert interest into training program registrations. This is not a sales position. However, the successful candidate must understand that effective marketing should produce measurable business results. The position may be structured as a part-time employee, independent contractor, or contract-to-hire engagement , depending on the experience and preferences of the selected candidate. Key Responsibilities Develop and execute marketing campaigns designed to increase awareness, leads, and enrollment for professional training programs Manage and grow the organization's presence across relevant social media platforms Plan, create, schedule, and optimize engaging social media and digital content Develop and manage paid digital advertising campaigns, including Google Ads and paid social media Create targeted campaigns for specific training programs, audiences, industries, and geographic markets Support email marketing campaigns designed to promote upcoming programs and drive registrations Identify opportunities to improve website traffic, landing-page performance, and online enrollment conversions Develop marketing calendars around upcoming programs, enrollment periods, events, and promotional initiatives Assist with marketing and promotional activities related to industry events, conferences, and trade shows Conduct market and audience research