Marketing Business Analysis; Campaigns

Position: Marketing Business Analysis (Campaigns) Marketing Business Analyst | Remote | HealthcareOur healthcare client is seeking a Marketing Business Analyst to support campaign reporting, marketing analytics, KPI tracking, and data-driven insights across multiple business lines and channels.This is a 3-month contract with potential for conversion , working 40 hours/week , with a mid/late October start . The role is remote, with a strong preference for candidates based in Minnesota or Houston, TX .What you’ll do:Own monthly campaign reporting and performance analysisTrack campaign activity, KPIs, and performance across channelsBuild and maintain audience/campaign listsCreate recurring and ad hoc reports with minimal oversightAnalyze performance against benchmarks and historical resultsTranslate data into clear, actionable insights and recommendationsDevelop and maintain dashboards/reporting using Excel and Power BIPartner with marketing and commercial teams to understand business goals and campaign outcomesHelp tell the story behind the numbers and communicate what the data means to stakeholdersWhat we’re looking for:5+ years of marketing, marketing analytics, or related experienceBachelor’s degree in Marketing or a related fieldStrong Excel skills and experience managing reporting deliverablesStrong analytical and critical-thinking skills with excellent attention to detailAbility to work independently, manage multiple priorities, and move projects forwardA curious, investigative mindset — someone who enjoys figuring things out rather than simply taking ordersStrong communication skills and the ability to turn data into a clear narrativeComfortable working in a fast-paced, matrixed environment with shifting prioritiesNice to have:Healthcare industry experiencePower BI experienceExperience supporting multiple brands, channels, or lines of businessExperience with Adobe AnalyticsExperience creating data-driven presentations and storytelling materialsThe ideal candidate is highly organized, self-directed, curious, and comfortable taking ownership . This role is less about having a deep technical stack and more about being able to understand the numbers, identify what matters, and clearly explain what the data means and what should happen next.