Marketing Assistant

Job Title: Marketing Assistant Location: Fayetteville, AR (In-Person, Full-Time) About Benton Lane Benton Lane is a fast-growing family of e-commerce brands focused on beautifully designed home and gift products made in the U.S. Our brands include Painted Paper, Aspen&Arlo, Anthem Classic, and Lemon Park — each bringing a unique perspective to home décor, wall art, and lifestyle products. We’re looking for a creative, detail-oriented Marketing Assistant to support digital advertising campaigns and help bring engaging brand content to life across multiple channels. This role is ideal for someone early in their marketing career who’s excited to learn, move quickly, and gain hands-on experience across paid media, creative production, and campaign strategy. You’ll work closely with the marketing team to build campaigns, create ad assets, monitor performance, and contribute ideas that help drive growth across platforms like Meta, Google, Pinterest, and TikTok. What You’ll Do Build, launch, and support paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, Pinterest Ads, and TikTok Ads Assist with campaign optimization, audience targeting, and budget pacing Collaborate with the team to develop creative concepts and marketing strategies aligned with brand goals Design and edit graphics, ad creatives, and promotional materials using Canva or Adobe Creative Suite Monitor campaign performance and help prepare reports on key metrics, ROI, and overall effectiveness Stay current on digital marketing trends, platform updates, and advertising best practices Support project coordination, asset organization, and other day-to-day marketing operations What We’re Looking For Bachelor’s degree in Marketing, Communications, Advertising, or a related field (or equivalent hands-on experience) Familiarity with digital advertising platforms such as Meta Ads Manager, Google Ads, Pinterest Ads, or TikTok Ads Manager through internships, coursework, freelance work, or personal projects Experience using Canva and/or Adobe Creative Suite (Photoshop, Illustrator, or InDesign) Strong organizational skills with excellent attention to detail Ability to manage multiple projects in a fast-paced environment Strong communication and collaboration skills A proactive mindset and willingness to learn new tools and strategies Nice to Have Internship, freelance, or agency experience in marketing or advertising Familiarity with email marketing platforms or CRM tools Basic copywriting skills for ad headlines, captions, and promotional messaging Interest in e-commerce, consumer brands, or social media marketing Why Join Us? This is a great opportunity for someone looking to grow their career in digital marketing while gaining exposure to creative strategy, paid media, and brand building in a collaborative, fast-moving environment. You’ll have the chance to contribute ideas, build real-world experience quickly, and work alongside a team that values creativity, initiative, and growth. Benefits include: Health, dental, and vision insurance Paid time off and company holidays Professional development opportunities and direct mentorship Job Type: Full-time Benefits: Dental insurance Flexible schedule Health insurance Paid time off Vision insurance Ability to Commute: Fayetteville, AR 72704 (Preferred) Ability to Relocate: Fayetteville, AR 72704: Relocate before starting work (Preferred) Work Location: In person