Marketing and Social Media Manager

Job DescriptionJob DescriptionBenefits: 401(k) matchingDental insuranceFlexible scheduleHealth insurancePaid time offVision insurance Marketing Manager Climatemakers of VALocation: Virginia Beach, VA Department: Marketing Reports To: Ownership/General Manager Position Overview Climatemakers of VA is seeking an experienced Marketing Manager to lead and coordinate all marketing initiatives across digital and traditional channels. This role ensures consistent brand representation, effective campaign execution, and timely communication of promotions and specials. The Marketing Manager will oversee social media, website updates, advertising campaigns, and reputation management while working closely with SEO advertisers and external partners. Key Requirement ServiceTitan experience is required. You will use the platform to: Analyze marketing and lead-generation data Review recorded office phone calls Attribute and classify calls for reporting and campaign tracking Generate marketing performance reports Responsibilities Develop, implement, and monitor marketing campaigns across multiple channels Manage relationships with advertising, SEO, and reputation management partners Maintain brand consistency in all messaging and communications Coordinate promotions and seasonal specials with ownership and the service team Provide reporting and analysis using ServiceTitan and other marketing tools Directly confirm that every incoming lead is acted upon verifying in ServiceTitan that leads are either set as appointments or personally reached out to by the office Brand & Compliance Submit advertising for Trane Co-op pre-approval and manage reimbursement claims through ComfortSite/Max Plus Reporting & Analysis Track campaign performance, ROI, customer engagement, and review sentiment Deliver monthly reports with recommendations for improvement Qualifications 3+ years of marketing experience, preferably in HVAC, home services, or related industries Proven marketing management experience with hands-on ServiceTitan expertise (non-negotiable) Strong knowledge of social media platforms, advertising tools, and analytics Experience coordinating with SEO and digital advertising partners Familiarity with Trane Co-op marketing programs and ComfortSite/Max Plus (preferred) Experience managing and responding to online reviews Excellent organizational skills with the ability to manage multiple campaigns simultaneously Strong written and verbal communication skills Creative mindset with the ability to adapt strategies to changing market conditions Performance Goals Social media channels updated consistently with strong engagement rates Promotions and website content remain current Online reviews monitored daily with timely, professional responses Advertising campaigns meet or exceed lead generation and ROI targets All incoming leads verified daily in ServiceTitan as contacted or scheduled Trane Co-op approvals and reimbursements processed accurately and on time Marketing tasks properly tracked and reported in ServiceTitan Salary: USD 43200 - 72000 per year