Marketing and Social Media Specialist

Goodwill Industries of Mid-Michigan is seeking a motivated and mission-driven brand builder to fill the full-time Marketing and Social Media Specialist position at the Administration building, located at 4095 E. Court St., Burton, MI 48509. Salary position at $55,000 annually Job Duties Generate, edit, publish, schedule and share content that aligns with Goodwill's values and overall marketing strategyReview scheduled content for accuracy, brand consistency and proper formatting before publishing. Create and edit video footage to produce engaging Instagram Reels and TikTok videosDesign graphics and promotional materials for social mediaTrack key performance indicators such as follower growth, conversion metrics, and engagement rates. Ensure content aligns with upcoming promotions, holidays, events and marketing initiatives. Respond to social media messages in a professional mannerBuild effective target audiences to drive engagement, donations, mission and brand awarenessProvide monthly performance reports that include clicks, views, conversions, subscribers, etcOversee the daily and monthly planning, scheduling, and publishing of content across social media platforms. Benefits 10 paid holidays2 weeks of paid vacation Additional 12 days/years of PTO for personal time offMedical, Dental and Vision insuranceShort and Long Term DisabilityPet Insurance AvailableBiweekly Direct DepositFree Employee Assistance ProgramsTuition Reimbursement opportunities 403B Retirement Program 20% employee discount Qualifications Bachelor’s degree in communications, marketing, or similar field, or equivalent work experienceStrong graphic design skills (Adobe, Canva or equivalent)Knowledge of social media accounts on various platforms such as Facebook, Instagram, TikTok and emerging platforms. Excellent written and verbal communication skills. Impeccable attention to detailStrong organizational skillsWillingness and ability to travel. Must have a valid driver’s licenseAbility to lift up to 35 poundsAbility to bend, stoop, and reach. Competencies Required: Must anticipate opportunities and challenges, evaluate data and make good judgments, adapt to unexpected changes, and use technology to improve efficiencies resulting in improved delivery of serviceHigh level of integrity Ability to independently anticipate and identify problems, analyze possible solutions, and execute an appropriate solution resulting in an effective delivery of resultsAbility to work in a highly collaborative environment to ensure design, development, implementation, execution and measurement initiativesAbility to proactively multi-task and coordinate multiple projects and eventsExcellent customer service skills Goodwill Industries of Mid-Michigan offers reasonable accommodations for individuals needing assistance with the application or hiring process. If you need assistance completing this online application, contact the Human Resources Department at 810-762-9960 or GoodwillHR@goodwillmidmichigan.org. Goodwill Industries of Mid-Michigan is an Equal Opportunity Employer. Powered by JazzHR DgYVy3CUlp