Marketing and Sales Coordinator

About Tippi Toes Tippi Toes is a fun, high-energy children’s dance and enrichment program focused on building confidence, creativity, and joy through movement. We partner with schools and childcare centers to bring engaging classes directly to children in their own communities. Position Overview Tippi Toes is looking for an energetic, relationship-driven Marketing & Sales Coordinator to help grow our preschool dance and enrichment programs throughout the Des Moines and Iowa City/Cedar Rapids markets. This role is ideal for someone who thrives on connecting with people, building community partnerships, and driving enrollment growth through creative marketing and proactive outreach. The ideal candidate is highly self-motivated, organized, and comfortable with both in-person sales and digital marketing. You will play a key role in expanding our presence by securing new daycare and preschool partnerships, coordinating demonstration classes and marketing events, and executing enrollment strategies that support long-term growth. Key Responsibilities Sales & Business Development Prospect and generate new leads for daycare centers, preschools, and community programs Conduct cold calls, emails, and in-person visits to pitch Tippi Toes programs Build and maintain strong relationships with directors, teachers, and community partners Schedule and coordinate demonstration classes with prospective locations Follow up consistently to convert leads into active class locations Expand Tippi Toes presence throughout the Des Moines metro and Eastern Iowa markets Marketing & Enrollment Growth Plan and execute marketing strategies to increase enrollment at new and existing locations Coordinate marketing tables, open houses, and community outreach events Manage promotional timelines leading up to class launches Create engaging marketing materials using Canva Assist with Facebook/Instagram advertising campaigns Monitor enrollment trends and adjust marketing efforts throughout the year to maximize growth Support brand awareness initiatives in both markets Operations & CRM Management Track leads, outreach, follow-ups, and conversions within CRM systems Maintain organized communication records and reporting Collaborate with leadership on growth goals and marketing priorities Help evaluate effectiveness of campaigns and outreach strategies Qualifications Experience in sales, lead generation, business development, or marketing Strong communication and relationship-building skills Self-starter with the ability to work independently and stay organized Experience with CRM platforms Experience running or assisting with Facebook ads/social media marketing Proficiency with Canva and basic content creation Comfortable with cold calling and in-person outreach Passion for working within the community and helping grow youth programs Event marketing or grassroots marketing experience is a plus Preferred Traits Positive, energetic, and outgoing personality Creative thinker with strong problem-solving skills Goal-oriented and motivated by growth Strong time management and follow-through Ability to multitask in a fast-paced environment Position Details Flexible schedule with a mix of remote work and in-person outreach Travel within the Des Moines territory- minimal Iowa City/Cedar Rapids travel required (once per quarter) Compensation structure: Hourly + Bonus Pay: $20.00 - $25.00 per hour Benefits Flexible schedule Application Question(s): Tell us about a time you successfully generated new business or partnerships through cold calling, networking, or community outreach. What was your approach and what were the results? If you were responsible for launching enrollment at a brand-new preschool location, what steps would you take to market the program and grow registrations? What marketing tools and platforms have you used hands-on (CRM systems, Facebook Ads, Canva, email marketing, etc.), and how have you used them to track leads or improve results? What excites you most about a role that combines relationship-building, community outreach, and marketing? Work Location: Hybrid remote in West Des Moines, IA 50266