Marketing Analyst

Job Overview We are seeking a dynamic and detail-oriented Marketing Analyst to join our innovative marketing team. In this role, you will harness data-driven insights to shape strategic marketing initiatives, optimize campaigns, and support business growth. Your expertise in data analysis, visualization, and market research will empower our organization to make informed decisions that drive success. This paid position offers an exciting opportunity to contribute to impactful projects while developing your skills in a fast-paced environment committed to excellence. Duties Collect, organize, and analyze marketing data from various sources including web analytics platforms such as Google Analytics and Adobe Analytics Develop compelling dashboards and visual reports using tools like Tableau, Power BI, and reporting software to communicate key insights effectively Conduct statistical analysis using software such as SPSS, SAS, R, and Python to identify trends, patterns, and opportunities for business development Perform market research and competitive analysis to inform strategic planning and identify new growth avenues Design and execute A/B testing experiments to evaluate marketing strategies and optimize campaign performance Interpret complex data sets to support marketing initiatives, ensuring clarity through data storytelling and visualization techniques Collaborate with cross-functional teams on business intelligence projects and contribute to the development of data collection processes and SQL database management Requirements Proven experience with data analysis tools such as Tableau, Power BI, SAS, R, Python, and SQL databases Strong understanding of web analytics platforms including Google Analytics and Adobe Analytics Proficiency in statistical software (SPSS or similar) for research and analysis purposes Demonstrated ability in data visualization, reporting, and dashboard creation for strategic decision-making Knowledge of marketing analytics techniques such as A/B testing and market research methodologies Excellent skills in data interpretation, storytelling, and presenting insights clearly to stakeholders Business development experience or familiarity with strategic planning processes is a plus Strong analytical mindset with attention to detail and a passion for leveraging data to drive business success Join us if you're eager to turn complex data into actionable insights that propel our marketing efforts forward! This role offers the chance to work with cutting-edge tools while making a tangible impact on our organization’s growth trajectory. Pay: $56,756.33 - $68,351.70 per year Benefits: 401(k) matching Health savings account Life insurance Work Location: In person