Marketing

The Marketing/Community Relations Director leads the organization’s **marketing and sales activities**. The position manages the marketing/sales team, develops relationships with referral and payer sources, addresses customer needs, negotiates service contracts, and supports organizational growth while ensuring marketing activities comply with applicable laws and regulations. Responsibilities * Direct daily marketing operations and implement marketing and sales initiatives. * Develop marketing plans and promotional strategies to meet budgeted volume goals. * Recruit, orient, supervise, and manage the marketing/sales team. * Establish and maintain relationships with **referral sources, customers, community partners, and payers**. * Negotiate contracts and service pricing with managed care organizations, government agencies, insurance Case Managers, and other payers. * Ensure marketing staff comply with requirements concerning **anti-kickback rules, lawful gifts and services, patient solicitation, and accurate marketing materials**. * Partner with the Executive Director/Administrator on annual volume projections, marketing budgets, and resource allocation. * Conduct ongoing market assessments and maintain knowledge of payer groups, referral sources, government agencies, competitors, and community resources. * Strengthen perceptions of Best Home Health Providers Inc as a **high-quality service provider**. * Participate in strategic planning and identify opportunities for new or improved services based on customer needs. * Monitor and report the **cost-effectiveness of marketing efforts**. **Requirements** The position requires a **Bachelor’s degree in Marketing, Business Administration, or a related field**, with a Master’s degree preferred. Candidates should have at least **three years of healthcare marketing management experience**, preferably involving home care operations; at least one year of sales experience is preferred. Successful candidates should demonstrate supervisory ability, business-management knowledge, strong communication, negotiation, and public-relations skills, and the ability to market assertively while interacting tactfully with customers and the community. The role also requires **autonomy, organization, assertiveness, flexibility, and cooperation**. **Benefits** * Generous PTO Policy * Wellness Days * Paid Sick Days * Paid Bereavement Leave * Skills Training & Development * Company Social Events * Referral Bonus * 401(k) With A Company Match * Health Insurance (Medical, Dental, and Vision Options) * FSA