Manager, Digital Demand Generation

Manager, Digital Demand Generation ================================== **Department:** Marketing **Employment Type:** Full Time **Location:** Austin, TX ### Description This role owns Portnox's high-intent, inbound digital demand channels — the always-on paid programs that capture prospects who are actively searching for, comparing, or evaluating solutions like ours. It's a hands-on, execution-heavy role: you'll build, launch, and optimize campaigns directly inside the ad platforms yourself, and lead scoring, qualification, and full-funnel reporting are core parts of the job, not just campaign execution. ### Key Responsibilities **Paid & Digital Demand Generation** * Own end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization * Manage paid placements on review sites (e.g., G2) to reach in-market buyers actively researching solutions * Test and scale sponsored newsletter and content placements (e.g., TLDR and similar industry newsletters) to reach target buyer audiences, running regular tests to identify channels worth scaling * Manage paid social and video advertising (e.g., LinkedIn, YouTube) targeted at high-intent audiences * Own the landing pages and forms tied to every campaign: building, testing, and iterating to improve conversion * Manage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution **Lead Scoring, Qualification & Handoff** * Build and continually refine a lead scoring model that reflects real buying intent and fit, not just activity volume * Own the qualification process for inbound leads generated through digital channels and website forms * Own lead routing and handoff to the sales development team, including handoff SLAs and a feedback loop that reports lead quality back to the channels that generated them * Partner with SDR and Sales leadership to continuously refine qualification criteria based on downstream lead quality and conversion data **Lifecycle Nurture & Funnel Acceleration** * Own lifecycle nurture programs end to end — from initial lead capture, through opportunity creation, through acceleration once an opportunity is open * Partner on new engagement formats (e.g., virtual and in-person events) designed to re-engage accounts already in active buying stages **Reporting & Optimization** * Report on performance across the full funnel — capture, scoring, qualification, handoff, opportunity creation, and acceleration * Continuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs ***What Success Looks Like*** * Consistent, predictable lead capture through opportunity creation * Regular, disciplined optimization across all paid and owned digital channels * A steady testing cadence that turns promising new channels into scaled, always-on programs * A lead scoring and qualification process that Sales trusts, reflected in fast and consistent handoff * A nurture program that measurably improves opportunity stage progression and revives stalled deals ### Skills, Knowledge, and Expertise * 4-6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns * Experience managing paid social and/or review-site advertising programs * Experience with sponsored content or newsletter/media placements a plus * Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns * Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment * Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4) * Strong budget management, forecasting, and ROI reporting skills across multiple channels * Experience with landing page and form optimization, including A/B testing * Familiarity with lead lifecycle management and sales development handoff processes * Strong analytical skills, comfortable using dashboards and data to drive optimization decisions * Highly organized and self-directed, comfortable owning execution end-to-end * Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience * Experience in cybersecurity, IT, or another technical B2B category is a plus