Lead HCP Advertising Strategy

A company is looking for a Lead, HCP Programmatic Measurement Strategy. Key Responsibilities Own measurement strategy across the product lifecycle, developing frameworks to prove campaign performance and creating client-facing measurement playbooks Shape and communicate the ProviderConnect value story, translating complex ad tech and data concepts into clear narratives Collaborate with internal analytics and product teams, as well as external data partners, to integrate advanced measurement studies and ensure accurate cross-channel reporting Required Qualifications 7-10 years of relevant experience in HCP advertising, programmatic media, or digital marketing strategy Bachelor's degree required Hands-on experience with platforms and tools such as Freewheel or other DSPs Experience leading measurement or analytics initiatives for HCP or healthcare media campaigns Familiarity with healthcare data privacy regulations, including HIPAA and de-identification standards