Integrated Marketing Specialist

The **Integrated Marketing Specialist** supports the development and execution of integrated marketing programs that drive awareness, engagement, and growth with targeted PIP Global Safety markets. This role serves as a critical link between Vertical Marketing, Marketing Communications, Product Management, Product Marketing, Design and Sales, helping execute campaigns, events, communications, and content that support strategic business objectives. **Vertical Marketing Support** * Assist in the execution of vertical marketing plans and campaigns aligned with annual business objectives. * Help the Vertical Marketing team with campaign coordination, creative workflow management, content deployment, project tracking, and reporting. * Support development of industry-specific marketing content, messaging, and promotional programs. * Help develop customer personas and audience segmentation. * Coordinate requests from the Product Management, Sales, and Marketing teams. * Assist in creating sales tools, presentations, sell sheets, case studies, and customer-facing resources. * Support vertical thought leadership initiatives and industry awareness programs. **Events & Tradeshow Support** * Support planning and execution of national trade shows, customer events, sales meetings, and industry conferences. * Coordinate event logistics including vendor management, asset shipments, inventory, travel arrangements, booth setup, and event schedules. * Maintain event timelines, project plans, and budget tracking documents. * Manage event-related communications and creative requests. * Coordinate post-event reporting, lead management, and follow-up activities. * Assist with maintaining tradeshow assets, promotional materials, and inventory records. **Marketing Communications** * Coordinate development and deployment of marketing communications across email, digital, social media, web, and print channels. * Manage project requests with creative, digital, and content teams to ensure timely execution. * Support campaign execution, scheduling, and performance tracking. * Assist with development of: + Email campaigns + Promotional materials + Event communications + Landing pages and microsites + Sales collateral + Digital marketing content * Ensure consistent brand messaging, visual identity, and tone across all marketing touchpoints. * Help manage internal communications related to campaigns, events, and marketing initiatives. **Project Management & Reporting** * Manage multiple concurrent projects while maintaining quality and meeting deadlines. * Track campaign, event, and program performance metrics. * Compile marketing reports and provide insights and recommendations. * Maintain marketing calendars, project trackers, and workflow systems. * Support budget tracking, invoice processing, and vendor coordination. * Assist with CRM and lead-management activities following campaigns and events. **Qualifications** * Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field. * 3-5 years of experience in marketing, marketing communications, event marketing, or related field. * Experience supporting B2B marketing programs preferred. * Experience with trade shows, customer events, and campaign execution preferred. * Industrial, manufacturing, safety, or distribution market experience is a plus. **Qualifications** **Qualifications** **Education** * Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field. **Experience** * 3-5 years of experience in marketing, marketing communications, event marketing, or related field. * Experience supporting B2B marketing programs preferred. * Experience with trade shows, customer events, and campaign execution preferred. * Industrial, manufacturing, safety, or distribution market experience is a plus. **Core Competencies** * Strong written and verbal communication skills. * Excellent organizational and project management abilities. * Ability to manage multiple priorities simultaneously. * Strong attention to detail and follow-through. * Collaborative mindset with ability to work cross-functionally. * Analytical skills with ability to interpret campaign and event performance data. * Creative problem-solving and proactive approach to execution. * Customer-focused and results-oriented. **Technical Skills** * Microsoft Office (PowerPoint, Excel, Word, Outlook) * CRM platforms (MicroSoft Dynamics) * Marketing automation platforms (HubSpot) * Project management tools (Asana) * Social media platforms (LinkedIn, Instagram, YouTube, FaceBook) * Digital marketing and analytics tools (GA4, PowerBI) * AI (CoPilot, ChatGPT, Claude)