Instagram Copywriter

To support a fast-growing personal brand, the remote Instagram Copywriter will write engaging scripts for reels, carousels, and stories with the goal of creating viral content that drives follower growth and enhances an 8-figure online education business. Key responsibilities Write scripts for Instagram content, focusing on hooks, body, and calls to action Analyze and reverse-engineer viral posts to inform scriptwriting that aligns with the brand's voice Collaborate with the Head of Instagram and content team to achieve measurable goals such as view count and follower growth Required qualifications Proven experience writing scripts or copy for viral personal brands or creator accounts Demonstrated success in growing social media accounts or creating highly viral posts Ability to match and adapt to different voices and styles in writing Strong analytical skills regarding Instagram content performance and engagement strategies Familiarity with influencers and trends in the online education and business space