Influencer Marketing Manager (Freelance)

Movers+Shakers · New York, New York · Posted 2 weeks ago
Freelance
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About this role

We’re looking for a **Freelance Influencer Marketing Manager** to identify, recruit, and coordinate talent for our social-first campaign work (organic, paid, and always on). This is a remote Freelance opportunity that may vary in weekly hours on one or more client accounts. **RESPONSIBILITIES:** **Creator Sourcing & Talent Management** * End-to-end creator management inclusive of identifying, recruiting and outreaching to talent, managing contract negotiations/redlines, budgets, content review and guiding influencers/creators with their deliverables * Build and cultivate relationships with creators, influencers, managers, and agents * Source UGC and creator talent using platforms like IMAI and your professional network * Maintain a vetted, organized creator roster across paid organic social needs * Match creators to briefs based on brand, tone, platform, and content requirements * Build positive, professional relationships with creators to support long-term collaboration * Support our internal “Movers+Creators” program which houses creators across various areas that M+S will tap into for quick turnaround programs **Creator Communication & Coordination** * Manage all creator communication end-to-end, including: + Outreach and onboarding + Brief delivery and clarification + Deadlines and deliverable expectations + Follow-ups and reminders * Ensure creators clearly understand briefs, content requirements, and brand guidelines * Proactively flag risks, delays, or misalignment to internal teams * Coordinate product samples as needed **Deliverables, Deadlines & Quality Control** * Responsive to the unpredictable 24/7 nature of social media campaign execution * Set and manage creator deliverables, timelines, and submission requirements * Ensure accurate tracking of creator activity, deliverables, and performance data. * Monitor content to ensure assets are: + Complete + High-quality + On-brief + Delivered on time * Coordinate reshoots, corrections, missing lines, or pronunciation fixes as needed * Ensure creators submit footage in the correct formats and specs for paid and organic use **Contracts, Invoicing & Asset Tracking** * Coordinate creator contracts, usage terms, and approvals * Ensure invoicing details are clear, accurate, and submitted on time * Track asset delivery status and usage rights across paid and organic channels * Partner with internal teams to ensure assets are stored, labeled, and accessible **Cross-Functional Collaboration** * Collaborate and work cross-functionally with Creative, Strategy, Production and Business Partnership teams to ensure influencer initiatives are aligned with wider campaign and client goals. * Ensure creator outputs align with strategic intent, brand voice, and platform needs **Trends & Culture** * Stay up to date on the latest influencer marketing trends across all social media platforms, with an emphasis on TikTok and FTC compliance requirements * Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations * Contribute to team brainstorms and creative campaign ideation **Required Skills & Qualifications** * Experience managing influencer & creator partnerships of all following sizes * Strong organizational and project management skills * Clear, confident written communication * Familiarity with short-form video content (TikTok, Reels, Shorts) * Ability to manage multiple creators and deadlines simultaneously **QUALIFICATIONS** * 5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns * Experience working with a wide variety of creators & influencers across a variety of categories (from nano creators to Macro creators) * Strong organizational skills with attention to detail and follow-through * Ability to manage multiple timelines, campaigns, and creator relationships simultaneously * Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments * Clear written and verbal communication skills, particularly in creator-facing contexts * Ability to collaborate effectively across teams and support senior leaders * Deep passion for TikTok; experience with TikTok influencers a big plus but not required * Passion for delighting clients and going above & beyond * Keen eye for detail with the foresight to think about the bigger picture * Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry * Spreads joy!

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