Influencer Marketing Manager

We are looking for an Influencer Marketing Manager who will build the influencer marketing direction from scratch and turn it into a scalable and stable user acquisition channel. The main goal of this role is to make influencer marketing responsible for at least 15% of new user acquisition into the GoMining app. This role combines strategy, partnerships, analytics, and performance marketing. ### Responsibilities * Build and scale GoMining’s influencer marketing strategy from scratch. * Define influencer verticals, content formats, geographies, and creator segmentation. * Fully manage influencer operations through platforms such as impact.com: - creator onboarding - tracking - payouts - reporting * Source, evaluate, negotiate, and manage relationships with influencers and creators. * Manage channel budgets and monitor unit economics. * Launch and optimize campaigns across YouTube, TikTok, X, Telegram, podcasts, and other platforms. * Test hypotheses related to formats, messaging, CTAs, landing pages, and conversion flows. * Work closely with performance marketing and content teams to ensure consistent messaging. * Build reporting and analytics around CAC, LTV, attribution, conversion rates, and creator performance. * Scale successful partnerships and optimize underperforming campaigns. **Requirements** * 2+ years of experience in influencer marketing, affiliate marketing, or partnerships. * Experience working with impact.com or similar influencer / affiliate platforms. * Strong understanding of crypto, Web3, or DeFi ecosystems. * Strong understanding of attribution and analytics tools: + AppsFlyer + GA4 + Hotjar + One-links / tracking systems * Experience working with a data-driven approach and performance metrics. * Strong negotiation and relationship management skills. * English C1+ is required. * Additional languages are a plus. ### **Nice to Have** * Existing network of crypto / fintech influencers and creators. * Experience scaling influencer channels globally. * Experience working with app-based or subscription products. * Experience in performance marketing or paid acquisition. **Benefits** * Professional growth: support for courses, conferences, and English learning (up to 100% coverage). * Work-life fit: remote or hybrid format with flexible hours across international teams. * Paid leave: up to 28 vacation days +  8 company holidays + 5 personal days per year * Recognition programs: structured performance reviews and team awards. * Team culture: retreats in international locations (for example, company apartments in Cyprus).