Head of Marketing and Advertising

Solid State Marketing · San Diego, California · Posted May 28
Freelance
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About this role

Solid State Marketing is a fast-growing PR and marketing agency specializing in hospitality, nightlife, and lifestyle brands. We work with some of the most recognizable venues on the West Coast, including concepts like Randy’s Donuts , Hideaway Pacific Beach , Tower 12 , Palmilla Cocina y Tequila , and Waterfront Bar , among others. From high-volume restaurants to nightlife venues and large-scale activations, our focus is building brands through content, PR, influencer marketing, and experiential events. You’ll oversee marketing efforts across multiple client accounts—ensuring campaigns are organized, content is delivered, and results are consistently improving. You’ll work directly with leadership, manage team members (including VAs and creatives), and play a key role in scaling both our clients and the agency. Account & Campaign Management Oversee day-to-day marketing execution across multiple client accounts Manage timelines, deliverables, and campaign performance Lead content direction across Instagram, TikTok, and other platforms Coordinate shoots, manage content calendars, and oversee posting Work with editors and VAs to ensure content is delivered and distributed properly Influencer & PR Coordination Manage influencer outreach, bookings, and deliverables Support PR initiatives including media outreach and activations Manage and delegate tasks to internal team members and VAs Maintain accountability across all projects Assist in planning and executing events, launches, and promotional activations Performance & Reporting 5+ years in marketing, social media, or agency experience Strong understanding of hospitality/nightlife marketing (preferred) Ability to manage multiple projects without things slipping Experience managing content teams, freelancers, or VAs Paid ads knowledge (Meta, Google) Event marketing experience Performance‑based growth opportunities Hybrid work environment (in‑office + on‑site shoots/events) PTO, paid holidays, and CA sick leave Work on brands people actually go to (not boring corporate accounts) Be part of one of the fastest-growing hospitality marketing agencies in California Proficiency in Marketing Strategy, Campaign Management, and Performance Analysis Expertise in Social Media Marketing, Content Marketing, and Email Marketing Skills in Brand Development, Reputation Management, and Building Customer Relationships Familiarity with Digital Advertising, SEO, and Analytics Tools Experience with Graphic Design, Video Production, and Multimedia Campaigns is a plus Bachelor’s degree in Marketing, Business Administration, or a related field is preferred #J-18808-Ljbffr Solid State Marketing

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