Head of Marketing and Advertising

Capstone Search Advisors is partnering with a growth-oriented organization to identify a Director of Marketing to lead strategic marketing initiatives across e-commerce, consumer branding, sports-related partnerships, and commercial B2B channels. This is a senior leadership role for a data-driven and creative marketing professional with experience scaling direct-to-consumer and digital commerce platforms while also supporting commercial and institutional market growth. E-Commerce & Digital Growth Lead strategy and execution for Amazon and direct-to-consumer sales channels Drive customer acquisition, retention, and lifetime value through paid media, influencer marketing, and retargeting Optimize digital content, product listings, and storefront experiences for conversion and brand consistency Conduct competitive analysis and market research to inform positioning and growth strategy Leverage analytics to continuously improve ROI and performance Sports & Consumer Brand Integration Utilize professional and collegiate sports relationships to strengthen consumer brand credibility Develop ambassador, sponsorship, and co-marketing campaigns Translate professional-level performance validation into compelling consumer storytelling Manage event marketing and partnership activations to expand brand awareness Commercial & B2B Marketing Build and execute marketing strategies targeting hospitality, healthcare, institutional, and industrial customers Develop B2B marketing collateral including case studies, technical documentation, and digital assets Support Sales through lead generation, account-based marketing, and channel enablement Increase brand presence through trade shows, industry partnerships, and targeted digital campaigns Own the overall marketing strategy, budget, and KPIs Lead and mentor a cross-functional marketing team Ensure consistent brand messaging across consumer, commercial, and partnership channels Collaborate with Sales, Product, and Operations to align go-to-market execution Bachelor’s degree in Marketing, Business, or a related field required 8-12 years of progressive marketing experience, including leadership roles Experience in consumer packaged goods, performance brands, or sports-related marketing preferred Strong background in B2B marketing within commercial or institutional environments Expertise in e-commerce, digital advertising, and content optimization Strong analytical and performance-measurement capabilities Full-time Marketing, Sales, and Advertising Chemical Manufacturing and Business Consulting and Services #