Head of Marketing and Advertising

The Director of Marketing leads all marketing strategy and execution across the dealerships 22 store network, driving equipment sales, parts and service revenue, and brand presence in the agricultural, commercial and consumer markets we serve. This role owns the marketing plan end to end brand and reputation, demand generation, inventory merchandising, digital presence, and customer events and translates it into measurable traffic, leads, and closed business for whole goods, aftermarket parts, service and precision agriculture. The Director partners closely with Leadership Team, Store Management Teams and OEM Partners to align campaigns with seasonal buying cycles, inventory positions, and manufacturer programs, while maximizing available co-op advertising funds. 1) Marketing Team Management Day to Day Management of Marketing Team Employee Coaching and Development 2) Marketing Budget Development and Management Multimedia Annual Marketing Plan Development and Execution to support Whole Goods, Parts, Service and Review SSA Penetration with Sales/Regional/Store Management Delegate Execution plans for Special Projects to address Areas of Opportunity Develop and implement consistent inventory merchandising strategy between all locations 4) Digital Development & Execution Develop overall Digital Strategy SEO/GEO Strategy and Execution Web Design Strategy and Execution 5) Champion Customer Experience Efforts Own Online Reputation Management Standardize the branded experience across locations and media Oversee Customer Satisfaction Survey Process 6) Brand Relationships Managing Brand Image for the Company Maximizing and Managing Co-op Funds Managing OEM Certifications (CNH Pinnacle & Blue Star; 7) Event Management Development and Execution of Marketing Strategy for all Company Events 1) Google Analytics Must office out of Hopkinsville, KYBachelors Degree in Marketing, Business, Communications or related field preferredExperience managing marketing budgets, agencies, vendors, sponsorships, and multi-media campaignsStrong analytical skills and the ability to translate data into practical business recommendationsExpect 25% of time to travel to H&R Agri-Power locations and events7 Years minimum of marketing experience with 3 years in leadership roleExcellent computer skills with fluency in O365 products and other web interfacesExperience with technical SEO/SEM fundamentals and Google Analytics