Head of Marketing and Advertising

Our client is seeking a Marketing Manager – Demand Generation to join their growing clinical research team in Ogden, Utah. This is an onsite opportunity for a proactive marketing professional who is excited to build scalable patient recruitment strategies, improve marketing performance, and make a measurable impact on business growth. Do you love turning marketing data into actionable strategies? If so, this may be the perfect Marketing Manager – Demand Generation position for you. Benefits: Health insurance, dental insurance, 401(k) with up to a 3% match after one year, PTO, holiday pay, FSA, and bonus potential Special Perks: Opportunity to help launch and scale an exciting new Phase I clinical research division while working for a growing company that values innovation, ownership, teamwork, and professional development A Day in the Life of the Marketing Manager – Demand Generation In this role, you'll own the patient acquisition funnel and help drive enrollment across multiple clinical research sites. You'll partner with leadership to improve marketing ROI, analyze campaign performance, manage external marketing vendors, and deliver strategic recommendations that directly impact business growth. This is an excellent opportunity for someone who enjoys wearing multiple hats, solving problems, and building scalable marketing processes in a collaborative, entrepreneurial environment. Plan and execute marketing events, community outreach initiatives, sponsorships, trade shows, and promotional campaigns to increase brand awareness and patient engagement. Own and optimize the patient recruitment funnel across multiple clinical research sites Create and manage branded marketing materials, promotional merchandise, company swag, and event collateral that strengthen brand awareness and support recruitment campaigns. Develop marketing strategies that increase qualified patient enrollment while improving cost per lead Direct and evaluate outsourced digital marketing partners, including SEO, social media, paid advertising, website updates, and content initiatives Establish KPIs and hold external vendors accountable for campaign performance Analyze CRM and campaign data to identify trends, optimize budgets, and improve marketing effectiveness Deliver executive-level weekly marketing reports with clear insights and actionable recommendations Manage patient communication and incentive programs using Textedly Maintain and improve marketing assets for the business development team, including physician partnership materials and study collateral Coordinate printed marketing materials, signage, event displays, and promotional pieces Plan and support community outreach events, sponsorships, trade shows, health fairs, and other brand awareness initiatives Collaborate with leadership to identify new growth opportunities and continuously improve marketing processes Travel occasionally to support company locations and marketing events 2–5 years of marketing or demand generation experience Bachelor's degree in Marketing or a related field preferred Strong analytical skills with the ability to interpret campaign and CRM data Experience creating executive-level reports with actionable business recommendations Proven ability to own projects from strategy through execution Experience managing external marketing agencies or vendors Comfortable learning new technology and marketing platforms quickly Familiarity with major social media platforms including Facebook, Instagram, X, Reddit, and Snapchat Excellent communication, organization, and project management skills Willingness to work onsite in Ogden, Utah with occasional travel Alignment with the company's core values of Extreme Ownership, Teamwork, Positivity, Innovation, and Personal & Professional Growth Our client, Advanced Research Institute , has been a leader in clinical research since 2000, partnering with physicians throughout Northern Utah and Reno, Nevada to conduct high-quality clinical trials. As the organization continues expanding—including the launch of a new Phase I clinical research division—they remain committed to patient safety, rapid enrollment, data integrity, and innovation. Come Join Our Marketing Team! Start by filling out this 3-minute, mobile-friendly application here.