Head of Marketing and Advertising

Heilbron Herbs is hiring a Part-Time Marketing Manager! About Us Heilbron Herbs makes tinctures, teas and skincare, carefully sourced from small US farms & made outside of Asheville, NC. Our office and production spaces are now separate, and this position would mainly report to the office space in Woodfin. As a very small but growing business, we would like to hire someone interested in being with us for the long term (more than a year - ideally many!) About The Role We are seeking a Marketing Manager who will work closely with the Founder to connect with our audience/community, uphold and further implement our values, language, and spirit, and ultimately grow and strengthen our relationships with those who can benefit from what we do. Expert in email marketing strategy, content creation, and use of software (Mailchimp / Klaviyo) Highly proficient in social media management, content creation, and use of software and scheduling tools Learned in SEO, research, and implementation, and current changes in this field Competent with basic graphic design skills and experienced with Adobe tools Skilled in using analytics (Google, Meta, Google Ads) to back up or modulate strategy Enthusiastic about visual storytelling and have an eye for creating day-to-day photo and video content, alongside the Founder Experienced managing paid advertising and have a keen understanding of relevant platforms, especially Google Ads Have experience surrounding herbal medicine, plant ID, and packaged food/supplement production (Preferred but not necessary) Learn and implement brand language/values/spirit Develop, implement and track progress of marketing and sales strategies Social Media, Blogs, and Newsletter strategy and implementation, including concepting content and copy writing Maintain calendar to help keep multiple concurrent projects on track Capture photo and video content and develop marketing initiatives for social media and newsletters Set up and sales at seasonal in-person events and markets Work closely with the founder to design and accomplish monthly/quarterly marketing and sales goals Assist with wholesale outreach and communications Help distill ideas from routine meetings into actionable projects and tasks Strategize, implement, and monitor advertising campaigns Respond to customer communications via email and social media; Lead management of marketing strategy and content creation Continue to collaborate with the Founder, assigning content to Founder as needed Have created a clear roadmap to meet quarterly and yearly sales goals About You You are a great fit if you (are): Looking for part-time (and long-term) creative and technical work with a passionate, caring team and small, values-led business Equally happy to work independently, take the helm of a project, have the initiative to identify needs within the workplace AND thrive in partnership with a team Feel comfortable with managing a number of tasks and preparing routine reports for the founder Local Western North Carolina candidate (strongly preferred) Physical Demands Visual and physical demands necessitated by work at a computer Occasionally being present behind a sales table in a chair or standing on one's feet for 4-8 hours at a time, at IRL events Logistics Classification Part-time hourly, non-exempt position Estimated Weekly Hours Between 10-15 hours per week, with some required hours between 9:30-2:30, Monday - Friday. Flexible hours otherwise. For immediate hire. We consider all qualified applicants for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other factors prohibited by law.