Head of Marketing

🚀 About Lovingly At Lovingly, we're redefining the gifting experience by combining AI-driven technology with deep human connection. Supporting over 1,500 independent florists, we ensure every gift is meaningful, personal, and effortlessly delivered. Our AI-first mindset extends beyond our products—it's embedded in how we approach marketing, making our team more data-driven, creative, and impactful. 🎯 The Opportunity We're seeking a Head of Marketing who can harness the power of AI to transform our marketing landscape while delivering measurable business growth. This leader will unite AI innovation, creative excellence, and performance marketing into a cohesive growth engine that drives tangible results across our B2B, B2B2C, and D2C channels, spanning both digital and physical retail environments. 🛠 Core Responsibilities & Impact 🤖 AI-Powered Marketing Leadership Pioneer AI integration across marketing operations, from predictive analytics to campaign optimizationLeverage AI-powered tools to enhance customer segmentation, personalization, and engagementDevelop scalable AI-enhanced marketing strategies that power next-generation gifting experiencesDrive continuous evolution of our AI capabilities, including strategic integration of LLMsTransform AI-driven insights into actionable marketing strategies and measurable outcomes 📈 Revenue & Performance Growth Design and execute multi-channel marketing strategies with direct revenue accountabilityDrive measurable business growth through integrated performance marketingImplement AI-powered testing frameworks and data-driven optimizationConfigure predictive modeling to identify market opportunitiesTransform creative initiatives into quantifiable business outcomes with clear ROI metricsCreate cohesive brand experiences across digital and physical retail touchpoints 👥 Organizational Integration & Team Leadership Build and mentor a high-performance marketing team in our hybrid environmentCreate efficient workflows between marketing, product, operations, retail, and data teamsEstablish clear reporting structures demonstrating marketing's impactLead strategic partnerships and marketing innovationsFoster a culture of innovation and accountability 🎨 Brand & Content Excellence Ensure brand consistency while driving performance across all channelsImplement AI-assisted content creation and optimization strategiesLead integrated campaigns across paid media, organic growth, and lifecycle marketingWork with agency partners to ensure creative execution drives measurable impactDevelop data-driven frameworks for measuring brand impact on revenueCreate compelling omnichannel experiences Requirements ✅ Must-Have Qualifications 7+ years of marketing leadership experience with direct revenue responsibilityProven expertise integrating AI into marketing workflowsDeep experience in performance marketing and full-funnel conversionStrong background implementing AI-powered marketing toolsDemonstrated success leading teams in hybrid work environmentsHistory of aligning creative execution with quantifiable outcomesExperience in B2B, B2B2C, and D2C marketing at scaleTrack record of managing omnichannel brand experiences 💫 Essential Leadership Capabilities AI-first mindset with strong understanding of LLMs and predictive analyticsStructure-oriented leader who builds clear frameworksCross-functional collaborator who ensures seamless integrationResults-focused manager who develops teams through measurable goalsInnovation driver balancing creative exploration with implementationExperience unifying digital and physical retail marketing strategiesProven ability to manage agency relationships Benefits 💰 Competitive Compensation Competitive salary range between 120,000 and 165,00022 PTO days + 12 paid holidaysComprehensive benefits (health, dental, vision)401k with 3% salary contribution 🚀 AI-Powered Work Environment Access to cutting-edge AI marketing toolsContinuous AI training & professional development25% tuition discount at Marist CollegeHybrid work model combining flexibility with collaboration 💡 Impact & Growth Shape the future of AI-driven marketing in giftingBuild and scale a high-performance marketing organizationDrive measurable growth across multiple channelsPartner directly with leadership to shape company directionInnovate at the intersection of digital and physical retail 📝 Application Process Please submit: 📄 Your resume🔗 LinkedIn profile🎥 A 2-minute video covering: Your experience implementing AI in marketing operationsA specific example of driving measurable revenue growthHow you've successfully led teams in a hybrid environmentYour approach to creating cohesive brand experiences The position requires a leader who can seamlessly integrate our digital and physical presence while driving growth across all business channels. The ideal candidate will demonstrate a strong understanding of both traditional retail marketing and digital innovation, with the ability to create unified experiences that strengthen our brand and drive measurable business results.