Growth Marketing Manager – Paid Ads & Content

About Us HS Supplies / Humboldts Secret Supplies is a fast-growing ecommerce brand in the plant and garden category. We sell across TikTok Shop, Amazon, Walmart, and Shopify. We are scaling through short-form content, creators, paid ads, and ecommerce execution. This role will help build the marketing engine from the ground up. Job Summary We are hiring a Growth Marketing Manager – Paid Ads & Content to own and execute marketing across TikTok, Meta (Facebook/Instagram), and ecommerce channels. This is a hybrid role based in the San Diego / South Bay area. Most work can be done remotely, but you must be available to come onsite to our Otay Mesa warehouse as needed, typically 2–3 times per week, for product filming, content production, creative coordination, and campaign execution. This is a hands-on role focused on driving growth through content, creators, and performance marketing. You will be responsible for turning ideas into execution daily, not just strategy. You will also help build and scale our content and creative pipeline from the ground up, including working with creators, clipping content, and producing performance-driven ads. We are a fast-growing ecommerce brand, and this role will directly impact revenue growth. Responsibilities Manage and execute paid ads across TikTok and Meta Source and manage creator/UGC content (TikTok, short-form video) Identify winning creatives and scale them across channels Launch and test new ad campaigns consistently Work with internal content and editing resources to produce ad creatives Analyze performance data and optimize campaigns weekly Organize and prioritize products, offers, and campaigns Ensure consistent marketing output across all channels Continuously test new angles, hooks, and creatives Come onsite as needed to film products, capture warehouse/content footage, and coordinate creative execution What We’re Looking For Experience running ads on TikTok and/or Facebook (Meta) Strong understanding of UGC, short-form video, and performance creative Ability to execute quickly and manage multiple campaigns Comfortable working in a fast-paced, hands-on environment Data-driven mindset, can identify winners and cut losers fast Ecommerce experience is strongly preferred Local to San Diego / South Bay and able to come onsite 2–3 times per week as needed Important This is not a purely strategic role. You will be expected to execute daily and own results. Pay: $60,000.00 - $85,000.00 per year Benefits: Flexible schedule Paid time off Application Question(s): Have you ever run TikTok or Meta ads? If yes, briefly describe what you did and any results. Have you created or worked with short-form video content (TikTok, Reels, etc.)? Describe your experience. What tools (including AI tools) have you used to create content, ads, or marketing work? Are you based in San Diego / able to come onsite 2–3 times per week to Otay Mesa? If hired, what would your first 30 days look like in this role? Link any TikTok accounts, content, or projects you’ve worked on (if available). Ability to Commute: San Diego, CA 92154 (Required) Work Location: In person