Growth Marketing Lead

About the company Our client is a financial technology company. The role Raydar is recruiting for this role on behalf of our client. Act as the first marketing hire, responsible for how a business audience finds the company through partnerships, sponsorships, events and paid channels. You will plan and deliver campaigns, set up how results are measured, and eventually grow a marketing team. What you'll do - Plan newsletter sponsorships, event sponsorships and co-branded campaigns that reach a broad audience of business owners. - Manage paid advertising on Meta and Google from start to finish, including creative, audience targeting, budgets and landing pages, as new offerings launch. - Produce written marketing assets such as email campaigns, web pages, customer stories and social posts that explain the offering simply. - Set up the analytics stack that tracks performance and attributes results across every channel and partner. - Define acquisition cost, attribution models and channel return on investment, and move budget toward the strongest performers. - Meet weekly with founders, sales and product to share learnings that inform future priorities. - Over time, hire and lead a marketing team. **Requirements** What we're looking for - At least 3 years of marketing experience in areas such as growth, content, partnerships, events or paid media. - Proven end-to-end ownership of marketing strategy and execution, from planning campaigns to launching them. - Genuine interest in owning paid channels like Meta and Google, with hands-on experience a plus. - A track record of owning marketing outcomes rather than working in a support or coordination capacity. - Experience working with external agencies. - Daily use of AI and coding tools as a core part of how you work. Bonus points - Fintech or startup experience. - Background at a scaled fintech or a strong technology brand. **Benefits** Compensation and benefits - Base salary: USD 110,000 to 180,000 per year - Equity Location and work model - New York City, NY, United States - On-site, 5 days per week in office - Full-time