Google & YouTube Ads Specialist

Job Type: Full-Time / Contract Job Description:We are seeking a high-horsepower Senior Google & YouTube Ads Specialist to drive high-volume, high-intent lead generation. You will be responsible for managing keyword strategies, video campaign scaling, dynamic bidding optimizations, and conversion tracking across six-figure monthly budgets. 💰 Compensation & Benefits:Base Salary: $75,000 – $95,000 USD / month (commensurate with proven $100k+ account scale).Performance Bonus: CPL-based bonuses for hitting target cost-per-lead metrics at scale. Key Responsibilities:Manage and scale large-scale Google Search, YouTube Ads, and Demand Gen/Performance Max campaigns spending $100,000+/month.Optimize automated bidding strategies (tCPA/tROAS) on high-spend accounts without disrupting campaign learning phases.Conduct continuous keyword research, negative keyword pruning, search term audits, and audience targeting refinements.Collaborate with our video editor to brief high-converting YouTube ad hooks and creative variations.Maintain clean attribution and conversion tracking across Google Tag Manager (GTM) and GA4.Monitor CPL trends and back-end CRM lead quality daily to make aggressive budget and bid adjustments. Requirements & Qualifications:2+ years of experience managing Google & YouTube ad spend at $100,000+/month scale.Proven track record in direct-response lead generation (Legal, Solar, Finance, Healthcare, or High-Ticket Services).Deep technical understanding of Google Tag Manager (GTM), GA4 event fires, and offline conversion tracking setup.Exceptional data analysis skills with a focus on Cost Per Qualified Lead (CPL) and back-end ROI rather than vanity metrics.