Google Ads Specialist

Google Ads Specialist Location: Remote — candidates must reside in Colorado, Texas, or New Mexico Employment Type: Full-Time Base Compensation: Up to $120,000 annually, depending on experience Additional Compensation: Performance-based bonus and incentive opportunities Firm: Baker Law Group About the Role Baker Law Group is seeking an experienced Google Ads Specialist to take ownership of paid search performance across our growing multi-state law firm. This is a hands-on role for someone who knows how to build, manage, analyze, and continually improve sophisticated Google Ads campaigns—not simply monitor dashboards or rely on automated recommendations. Our marketing operation supports multiple legal practice areas and geographic markets, with significant paid-search investment and numerous active campaigns. We are looking for someone who can understand the entire journey from search query to signed client and use that information to make smarter advertising decisions. For us, a conversion is not the finish line. A form submission or phone call only matters if it turns into a qualified lead and, ultimately, profitable retained business. The successful candidate will work closely with marketing, intake, sales, and leadership to understand which campaigns are actually generating valuable clients and optimize accordingly. What You’ll Do The Google Ads Specialist will: Build, manage, and optimize Google Search campaigns across multiple practice areas and geographic markets Conduct keyword research and continually refine keyword strategy Build and maintain robust negative-keyword strategies Analyze search terms to distinguish high-intent prospective clients from informational or low-value traffic Develop campaign structures around geography, practice area, search intent, and business objectives Write and test compelling ad copy Monitor bids, budgets, impression share, quality scores, click-through rates, conversion rates, and cost per acquisition Evaluate campaign success based on lead quality and business results, not Google-reported conversions alone Track leads from ad click through consultation, sign-up, and retained revenue whenever attribution data is available Identify wasted spend and proactively reallocate budget toward stronger-performing campaigns Build and improve conversion tracking Work with call-tracking systems such as CallRail to evaluate phone lead quality and campaign attribution Use Google Analytics and Google Tag Manager to troubleshoot and improve tracking Collaborate with Salesforce users and internal teams to improve closed-loop attribution between advertising and signed clients Review landing-page performance and recommend improvements to copy, structure, calls to action, forms, and user experience Partner with web resources on landing-page development and testing Produce clear performance reports that explain what is working, what is not, and what should change next Stay current on Google Ads platform changes, bidding strategies, automation, and legal-industry advertising trends What We’re Looking For Strong candidates will have: 3-5+ years of hands-on Google Ads experience Experience personally managing substantial PPC budgets and multiple simultaneous campaigns Advanced understanding of Google Search campaigns, bidding strategies, match types, search terms, negative keywords, audience signals, and conversion optimization Strong understanding of search intent Experience determining whether leads are genuinely qualified rather than relying solely on platform conversion counts Demonstrated ability to improve ROI, cost per qualified lead, and campaign efficiency Strong analytical skills and the ability to translate performance data into specific action Experience with Google Analytics Experience with Google Tag Manager Experience with call tracking and attribution platforms Strong Excel or Google Sheets skills Excellent written communication and ad-copy skills The ability to explain PPC strategy and results clearly to people who are not digital-marketing specialists A proactive mindset and the ability to identify problems and opportunities without waiting to be told where to look Legal Marketing Experience Law firm PPC experience is strongly preferred. Legal paid search presents unique challenges, including expensive keywords, highly competitive local markets, multiple practice areas, geographic restrictions, and the need to distinguish between someone researching a legal topic and someone actively looking to retain counsel. Candidates who have managed campaigns for law firms or other high-value lead-generation businesses will receive strong consideration. Google Ads certification is also preferred. Compensation Baker Law Group offers: Base compensation up to $120,000 annually, depending on experience and demonstrated capability Performance-based bonus and incentive opportunities above base compensation Medical insurance Dental insurance Vision insurance 401(k) Paid time off Professional development opportunities Fully remote work for employees located in Colorado, Texas, or New Mexico Why Join Baker Law Group? Baker Law Group is a rapidly growing multi-state law firm with an established marketing and intake operation and a meaningful investment in paid acquisition. This is an opportunity to take ownership of an important revenue channel rather than simply execute tasks handed down by an outside agency. You will have access to the people who handle leads, speak with prospective clients, sign new matters, and track revenue—allowing you to understand what happens after the click and use that information to improve performance. We are looking for someone who wants accountability, visibility, and the opportunity to directly influence the continued growth of the firm.