Google Ads & Local Lead Generation Specialist

VCREATIVE Miami ยท Miami, Florida ยท Posted Aug 1
Freelance
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About this role

Project Length: 1โ€“3 months (Pilot Project) Location: Remote (Must be based in the Miami area) Type: Freelance / Contract VCREATIVE Miami is a boutique creative agency specializing in brand design, content production and social marketing for growing businesses. We're looking for an experienced Miami-based Google Ads specialist to help us test and validate Google Ads as a lead generation channel. Project Goal Plan, launch, and optimize a Google Ads campaign focused on generating qualified local leads for: ~ Brand Design ~ Content Production ~ Social Marketing This is a short-term test project with the potential for an ongoing partnership if successful. Responsibilities: ~ Develop a Google Ads strategy and campaign structure ~ Conduct keyword research and set up Search campaigns ~ Optimize targeting, bidding, and negative keywords ~ Configure conversion tracking (GA4/Google Tag Manager preferred) ~ Review our landing pages and recommend conversion improvements ~ Optimize our Google Business Profile ~ Provide a simple monthly performance report with recommendations Qualifications: ~ 3+ years managing Google Ads for service-based businesses or marketing agencies ~ Proven experience generating qualified local leads for businesses in the Miami market ~ Strong understanding of conversion tracking and Google Analytics ~ Experience optimizing campaigns based on lead quality, not just traffic ~ Excellent communication and a proactive approach Success Metrics ~ Launch campaigns within the first two weeks ~ Generate qualified discovery calls ~ Improve campaign performance throughout the project ~ Provide a recommendation on whether Google Ads is a viable long-term channel for VCREATIVE Miami APPLY HERE ๐Ÿ‘‰ https://forms.gle/DjRFZTAiB1fwv2Wn7

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