Full Time Marketing Team Lead
Cross Insurance Arena · Portland, Maine ·
Posted Aug 2
Full-Time
About this role
The creative and dynamic Group Experience and Marketing Manager will sell group tickets and execute revenue driving campaigns for Cross Insurance Arena. They will assist the Director of Marketing in the planning and implementation of marketing campaigns including social media, advertising, promotions, and community grassroots efforts. The preferred candidate is a motivated team member who can generate creative content while working with promoters to drive ticket sales and attendance.
Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)
Works closely with the Director of Marketing in the sales and marketing efforts for events and the venue
Leads the Group Sales department in maximizing ticket revenue through the promotion of select family shows and sporting events
Develops content that promotes events and the venue for social media platforms (Facebook, Instagram, and TikTok)
Assists in the creation of promotional materials using various graphic design programs
Maintains professional relationships and superior customer service
Generates new business opportunities for Group Sales department using call blocks, email campaigns, networking, and social selling
Manages Salesforce CRM database and tracks Group Sales through reports and recaps
Works closely with the Box Office/Ticketmaster to reserve and process Group Sales ticket orders
Develops and executes fan experiences and food and beverage ticket packages.
Achieves or exceeds assigned sales goals
Coordinates marketing efforts between promoters, artist management, local media, and sponsors as required
Continues the development and creation of new revenue streams to maximize ticket sales such as third party partnerships
Helps to update the venue’s website on a regular basis
Ability to work nights, weekends, and holidays as dictated by event schedules
Bachelor’s degree from an accredited college/university with major coursework in Business, Communications, Marketing, Facility/Sports Management, or another related field
Minimum of one (1) year of experience in sales preferably with a venue, sports team, or other similar public assembly facility
Minimum of two (2) years of experience in marketing preferably with an arena, sports team, convention center, hotel, or other similar public assembly facility
Experience in Adobe Photoshop and graphic design
Experience in content creation including editing videos for social media
Experience in ticketing or event planning
Excellent verbal and written communication skills in the English language
Ability to work as part of a team and independently with minimal supervision
Strong customer service and interpersonal skills
Ability to work nights, weekends and select holidays as required, in addition to traditional business hours
Ability to travel as required
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