Fractional Chief Marketing Officer (CMO)

**Fractional CMO — B2C** **LearnTastic · Fractional / Part-Time Engagement  Location: Remote (Should be based out of USA)** **About the Role** LearnTastic is hiring a Fractional CMO to own the B2C marketing function end-to-end — go-to-market strategy, organic growth, brand, and all marketing channels for the consumer/subscription side of the business. This role works alongside (not overlapping) our B2B fractional lead, who owns product marketing and sales enablement for the enterprise motion. **Key Responsibilities** * Own end-to-end B2C go-to-market strategy, including channel mix, pricing/packaging input, and growth roadmap * Build and lead the transition from paid-dependent acquisition to a sustainable organic engine (SEO, content, community, lifecycle/retention) * Own B2C brand identity, positioning, and messaging across web, email, and campaigns * Manage all B2C marketing channels: paid media, SEO/organic, email/lifecycle, social, content, and partnerships * Own core B2C metrics — CAC, LTV, conversion, retention — and report against them * Direct and manage external agencies/vendors currently in flight * Partner with product and sales leadership to keep B2C and B2B efforts aligned but distinct Requirements * EdTech experience required — direct experience in online education, certification/compliance training, or an adjacent regulated-learning vertical (non-negotiable) * Proven track record leading a B2C subscription or SaaS marketing function through a comparable growth stage (ideally through or past an ARR plateau similar to LearnTastic's) * Demonstrated success shifting a business from paid-led to organic-led acquisition * Strong brand/positioning background, with hands-on (not just delegated) execution ability * Prior fractional or interim CMO experience strongly preferred * Comfortable working lean — this is a hands-on operator role, not a pure strategist seat **Nice to Have** * PLG (product-led growth) experience * AI-native marketing tooling fluency (SEO/AEO/GEO tools, CRM/lead-enrichment automation) * Experience managing multiple external agencies simultaneously **Engagement** Fractional, part-time/flexible hours. Scope and cadence to be defined during the proposal stage.