Founding Marketing Manager

About the company Our client is a fast-growing software company. The role Raydar is recruiting for this role on behalf of our client. Act as the first marketing hire and set up the function from the ground up. You will be responsible for brand messaging, content and demand generation for an enterprise software offering, collaborating closely with leadership and a small sales group. What you'll do - Produce a wide range of written and visual content, from customer stories and blog articles to newsletters, social updates and sales enablement material, aimed at non-technical business buyers. - Manage the full lifecycle of trade show and conference participation, covering event selection, on-site coordination, outreach beforehand and pipeline follow-up afterward, with heavy travel in the autumn. - Shape and refine the core story and market positioning by working side by side with founders and sales colleagues. - Try out new acquisition channels and tools, including AI-assisted workflows and paid social campaigns, to build a qualified sales pipeline. - Provide the sales team with polished assets such as presentation decks, product walkthrough content and guidance for handling buyer pushback. **Requirements** What we're looking for - 3 to 7 years of marketing experience, ideally building a growth function from zero at a B2B SaaS startup. - Track record of running several growth channels at once. - A body of marketing work you have written and produced yourself, such as articles, customer stories or email content. - Practical experience running paid campaigns on major advertising platforms. - Skill at turning technical product capabilities into clear benefits for buyers. - A self-directed approach, comfort with ambiguity and the ability to deliver independently. - Willingness to be on-site in New York City on a regular weekly schedule. Bonus points - Familiarity with technology sectors such as built-environment tech, vertical AI or enterprise software. **Benefits** Compensation and benefits - Base salary: USD 130,000 to 160,000 per year - Equity Location and work model - New York, NY, United States - Hybrid, 3 days per week in office - Full-time