Facebook ads and lead generation specialist

Job Title: Facebook Ads & Go High Level / Lead Connector Specialist (Construction Lead Gen) Location: Remote Type: Contract / Freelance (Ongoing monthly retainer based on performance)About the RoleWe are a growing construction and remodeling company looking for an experienced digital marketer to build, run, and optimize local Meta (Facebook/Instagram) ad campaigns. The primary objective is generating qualified residential homeowner leads and driving them to self-schedule an estimate on our Lead Connector / Go High Level calendar. We have existing project photos, videos, and branding; we need an expert to build the ad funnels, configure the CRM triggers, and ensure zero leads slip through the cracks.ResponsibilitiesCampaign Setup & Management: Launch targeted Facebook/Instagram ad campaigns focused on our local service area (custom radius/zip codes).Ad Creative & Copy: Draft high-converting ad copy and select/format visual assets using our job-site photos, reels, and customer reviews.Lead Qualification: Implement custom qualifying questions on Meta Instant Forms (e.g., project type, ownership status, timeline, budget) to eliminate tire-kickers.Lead Connector / GHL Integration:Map Facebook Lead Forms directly into Lead Connector.Embed and configure our self-scheduling calendar widget on custom landing pages and within automated follow-ups.Automation & Follow-Up Workflows:Build a 60-second "Speed-to-Lead" SMS and email sequence to immediately nudge new leads to pick a calendar slot if they do not book instantly.Set up automated appointment confirmation, 24-hour reminder, and 1-hour reminder sequences to reduce no-show rates.Tracking & Reporting: Deliver bi-weekly reports covering ad spend, cost per lead (CPL), cost per booked estimate, and no-show rates.Required ExperienceProven track record running Meta Ads for home services, contractors, or remodeling businesses .Advanced technical fluency with Go High Level (GHL) / Lead Connector workflows, pipeline stages, custom fields, and calendar configurations.Strong understanding of local compliance requirements (A2P 10 DLC registration, Meta Special Ad Categories if applicable).Focus on ROI and closed deals rather than vanity metrics (clicks or impressions).