Enrollment Marketing Communications Specialist

**Classification:**Marketing Communications Professional II **Hours:** Full-time / 40 hours per week  **FLSA:** Exempt **Anticipated Hiring Salary:** $5,281\* month *[**CSU Salary Schedule**](https://www.calstate.edu/csu-system/careers/compensation/Pages/salary-schedule.aspx) \*CSUMB provides pay scales representing its good faith estimate of what the university reasonably expects to pay for this position. The pay offered to a selected candidate will be determined on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, and CSU systemwide pay for comparable jobs.* **Priority Screening Date:** October 5, 2026 **Recruitment Status:** Open Until Filled [Employment with the California State University System](https://www.youtube.com/watch?v=2VXk4PPlSl4) **ABOUT CSUMB** California State University, Monterey Bay is a mid-sized university in California’s Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring [**Founding Vision Statement**](https://csumb.edu/about/founding-vision-statement/), CSUMB is part of the nation’s largest four-year public university system, [**California State University**](https://www.calstate.edu/csu-system/about-the-csu/Pages/default.aspx), which educates nearly 460,000 students every year. With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students’ lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB’s sustainability goal is to be carbon neutral by 2030. The university’s **[Strategic Plan](https://csumb.edu/departments/president/strategic-planning/)** prioritizes inclusive excellence through recruiting and investing in developing a diverse body of faculty, staff and administrators. Many appreciate living and working close to the shores of beautiful Monterey Bay, with easy access to recreational areas from Big Sur to Santa Cruz. Nearby opportunities for collaborative research include working in the Monterey Bay National Marine Sanctuary and Silicon Valley, and with colleagues at local research universities, including UC Santa Cruz and Stanford University. As one of the 22 campuses in the CSU system, CSUMB offers excellent benefits, including access to below-market-rate rental housing on East Campus, and competitive salaries for faculty and staff. With proximity to the San Francisco Bay Area and San Jose, opportunities for faculty, staff and students are as endless as the shores of the nearby Pacific Ocean. **PURPOSE****:** Under the direction of the Director of Communications for Enrollment Management, the Communications Specialist supports all enrollment marketing initiatives and communication initiatives in the office of Enrollment Management. The position coordinates online interactive marketing and assists with developing the recruitment and admissions website content, uses a variety of software programs and applications to develop, design and produce print materials and websites, and supports all communication responsibilities for Admissions. The Communications Specialist recommends improvements, enhancements and efficiencies in communication, manages all web tools and prospective applicant and current student data as it relates to the successful development, is responsible for the implementation and production of multiple communications plans and events, and carries out day to day assignments that affect CSUMB enrollment goals. **ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following****:** 1. Develops, organizes and edits content for print, digital/social, email and web publications; writes, edits and/or proofs materials in a complete, accurate and timely manner; works with campus partners and vendors on layout and design of publications; assists in the design and production of recruitment and continuing student communication materials; monitors and adjusts content and design of enrollment-related websites. Consults with staff and academic expertise to write and present captivating descriptions of their programs, majors, minors, and concentrations. Creates and maintains an organized communication plan that accommodates communication needs of multiple programs, goals and timelines. Manages enrollment dashboards. Creates content, formats style; provides guidance for standards; sets up configuration and implementation for all applicants supported through the admissions office through matriculation. 2. In partnership with the Sr Communications Specialist, collaborates with enrollment managers and other key staff members to develop print and e-communication strategies on suspect, prospect, inquiry, applicant, accepted, confirmed and enrolled student levels. Develops systematic process that align with enrollment staff and new enrollment platforms technologies for the most efficient and effective responsive communication to prospects and newly admitted students. 3. Maintains all enrollment-related website content for all enrollment-related websites and social media sites and will be responsible for all updates and edits to online information; ensures that all online information meets CSU standards and compliance policies utilizing content management systems. Updates enrollment website including: news stories, bloggers, costs, student support services, Hobsons links, FAQs, other features, and enrollment events information; i.e., registration process. Manages, reviews and updates social marketing websites. Develops an ongoing understanding of trends in social media and evolving online behavior in order to position the university to have an emerging and competitive online and social media strategy. Manages the various email accounts in enrollment management. Maintains contact/referral list and includes data entry of prospective student information, as needed. 4. Facilitates publications and marketing outreach functions to success; regulates the divisional digital signage; establishes operating procedures and provides recommendations on marketing/communications processes for all Enrollment Management areas. 5. In collaboration with the Sr Communications Specialist, creates and maintains job aids and documentation for communication systems and tasks; provides related training to enrollment staff and students. Develops, creates, and distributes campaigns and communication engagements as related to the Division. Respond to requests for printed information, prepare direct mailings, prepares and mails information as requested. 6. Recommends equipment and technology tools. Records and tracks the current of technology devices or equipment and facilitates SEO for page optimization across websites to ensure search results are relevant and to create a positive user experience, growing website traffic, lead volume and brand awareness for enrollment management goals. 7. Contributes to departmental program review, annual reports, strategic planning, and goal setting; attends seminars and conferences to maintain program and professional development. **Other Functions****:** 1. Perform other job-related duties and special projects as assigned. **KNOWLEDGE, SKILLS AND ABILITIES****:** **Knowledge:** Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.  Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.  Thorough knowledge of web communication techniques, vehicles and formats.  Working knowledge of copyright and other applicable laws pertaining to publications and the media.  Knowledge of interview techniques and the ability to define and deliver media messages.  Working knowledge of marketing and research techniques and methods.  Working knowledge of applicable software packages. **Skills:**  Strong story development and journalistic writing skills, as well as advanced editorial skills.  Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.  Strong writing and editing skills to quickly produce **clear** and concise standard documents for internal and external publication. **Ability to:** to build and manage more sophisticated media contacts; effectively use web technology to achieve communication goals; analyze and select pertinent facts and integrate them into communication vehicles; apply market research to identify communication needs and target audiences; provide lead work direction; appropriately handle sensitive **and** confidential information.  Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage. **MINIMUM QUALIFICATIONS****:** Entry to this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research.  This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification. **PREFERRED QUALIFICATIONS****:** Master’s degree and/or 2 years of experience in developing or deploying communications strategies. Expert knowledge in management tools such as Ph