eCommerce Digital Marketing Specialist

**Role** eCommerce Marketing Specialist **Company** Würth Baer Supply Company **Compensation** $65k to $90k starting annual salary **Location** 100 Saunders Rd suite 310, Lake Forest, IL 60045 **Schedule** Full-Time | Monday–Friday, approximately 8:00 AM – 5:00 PM ET **Type** Direct Hire – No agencies, no third parties, no contracts **Company Overview** ***Würth Baer Supply Company*** *is one of the nation's leading specialty wholesale distributors to the woodworking industry, offering an extensive inventory of decorative and functional hardware, board & panel products, woodworking machinery, surfacing materials, tools and shop supplies. The company generates over $400M in annual revenue and operates 29 distribution locations across the Upper Midwest, Midwest, Ohio Valley, East, and Northeastern United States. Würth Baer Supply Company is a wholly owned subsidiary of the Würth Group, a €20B+ privately held company headquartered in Künzelsau, Germany, with 450+ companies in over 80 countries.* **Excellent Culture:** This is a company where you can be yourself with a warm and upbeat culture. **Long-Tenured Employees:** Many of our employees have been with the company for 10, 15, 20, and even 30+ years! **Room for Growth:** Würth Baer Supply Company is part of the Würth Group of Germany, a privately held company netting over $20 billion annually with a long legacy of promoting from within.  **Comfortable Interview Process:** Conversational and transparent. **Customer Type:** Millwork fabricators, architectural and design firms, and wood shops. **Product Summary:** Cabinetry hardware, PPE, laminate countertops, plywood/laminates, finishes/coatings, fasteners, abrasives, sinks, lighting, machinery, hand tools, and power tools. **Position Overview** The **eCommerce Digital Marketing Specialist** plays a key role in shaping Würth Baer Supply Company's digital presence. This position blends digital marketing, product content optimization, SEO/SEM strategy, and creative production. You’ll manage product listings, online campaigns, and site performance. You’ll collaborate cross-functionally with marketing, IT, product management, and sales teams. Occasional sales ride-alongs will offer firsthand insight into customer needs and industry trends. **Key Responsibilities** ·         Manage online sales operations and strategies to increase traffic, conversions, and revenue. ·         Oversee eCommerce operations including product listings, descriptions, images, and pricing. ·         Monitor and analyze KPIs such as sales, website traffic, and conversion rates. ·         Coordinate with supply chain, merchandising, and fulfillment teams. ·         Collaborate with customer service to improve post‑purchase support. **Product Content & SEO** ·         Optimize and maintain product content for clarity, engagement, and SEO. ·         Write keyword‑rich titles, descriptions, and metadata. ·         Use Adobe Photoshop for product imagery. ·         Manage and improve local SEO (Google My Business, citations, listings). ·         Monitor algorithm updates and SEO trends. ·         Develop product hierarchy, taxonomy, and attributes. ·         Experience with PIM systems is a plus. **SEM & Digital Advertising** ·         Plan, execute, and optimize PPC/SEM campaigns (Google Ads, Bing Ads). ·         Develop ad copy and landing pages. ·         Use Google Analytics, SEMrush, and similar tools. ·         Test and iterate to improve ROI. **Marketing Automation & Campaigns** ·         Use Constant Contact and BigCommerce to run automated email campaigns and workflows. ·         Maintain list hygiene and compliance with CAN‑SPAM and GDPR. ·         Produce analytics dashboards and performance reports. ·         Align campaigns with customer journey touchpoints. **Creative Content & Media** ·         Design and produce print/digital collateral such as flyers, features, and catalogs. ·         Edit videos, capture photography, and create visual assets for web/social. ·         Support product management and sales with marketing materials. **Collaboration & Cross‑Functional Work** ·         Partner with product management, IT, and marketing teams. ·         Engage with sales to understand customer challenges and opportunities. ·         Manage multiple priorities in a detail‑oriented, fast‑paced environment. **Qualifications & Skills** ·         Bachelor’s degree in Marketing, Communications, or equivalent experience. ·         3–5 years in eCommerce, digital marketing, or product content management. ·         Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools. ·         Strong writing and communication skills. ·         Understanding of SEO best practices (HTML, CSS, site structure). ·         Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere). ·         Analytical mindset with data‑driven decision making. ·         Video editing and photography experience a plus. ·         Familiarity with SAP Hybris is a plus. **Benefits** ·         Medical, Dental, and Vision Insurance ·         Company‑paid Life Insurance ·         Short‑ and Long‑Term Disability ·         Supplemental Benefits ·         401(k) with Company Match (eligible Day 1) ·         Paid Time Off and Holidays ·         Stable, growth‑oriented company culture ·         Tuition Reimbursement ·         Employee Discount Program ·         Parental Leave Program ·         Referral Bonuses **Join Our Team** This role is ideal for someone ready to merge creativity with technical skill in a collaborative, people‑first environment. **Equal Opportunity Employer** Würth Baer Supply Company is an Equal Opportunity Employer.