eCommerce Ads

Job Summary: We are seeking an experienced E-commerce Ads & Performance Analyst to manage, optimize, and report on paid advertising performance across multiple online marketplaces and ad platforms. This role requires strong analytical skills, deep familiarity with major e-commerce ad ecosystems, and advanced Microsoft Excel expertise to transform raw advertising and sales data into actionable performance reports. The ideal candidate is highly detail-oriented, data-driven, and comfortable working with large datasets extracted from multiple ad and seller platforms. Key Responsibilities: - Ad Campaigns Optimization and Advertising Performance Analysis - Analyze daily performance of paid advertising campaigns across: - Amazon Ads - Google Ads - TikTok Ads - eBay Ads - Monitor key performance metrics such as ACoS, TACoS, CPC, CTR, Conversion Rate, and Profit Margin. - Proactively identify trends, inefficiencies, and growth opportunities. - Investigate slow-moving products and suggest ways to improve sales. - Provide data-backed recommendations for campaign optimization and budget allocation. - Support ongoing campaign performance improvements through structured analysis. - Data Management, Data Analysis, and Reporting - Use advanced Microsoft Excel features to analyze large datasets, including pivot tables/charts. - Advanced formulas (LOOKUPs, INDEX-MATCH, SUMIFS, etc.). - Extract raw sales and advertising reports from ad platforms, seller centers/merchant dashboards. - Clean, organize, and consolidate data from multiple sources. - Build and maintain performance reports (daily, weekly, monthly). - Create dashboards and summary reports for management review. - Ensure data accuracy and consistency across platforms. - Improve existing reporting templates and develop new ones as needed. Required Qualifications - Proven experience as an Ads Analyst, E-commerce Analyst, or similar role. - Hands‑on experience managing or analyzing ads on: - Amazon Ads - Google Ads - TikTok Ads - eBay Ads - (Preferred experiences: Walmart Ads and Best Buy Ads) - Strong understanding of e-commerce KPIs and paid advertising metrics. - Advanced Microsoft Excel skills. - Experience working with raw data exports from ad platforms and seller centers. - Strong attention to detail and data accuracy.