E-commerce & Growth Marketing Manager

### Company Description **E-commerce & Growth Marketing Manager** **Skincare / Beauty – DTC Growth** **Location:** La Palma, CA **Work Arrangement:** On-site, Monday–Friday (open to Hybrid/Remote) **Employment Type:** Full-Time **Base Salary:** $100,000–$130,000/year, depending on experience **Language:** English required; Korean bilingual preferred, but not required We are an established skincare and aesthetics company expanding our U.S. consumer business with the launch of a new **science-driven skincare brand**. We are building a data-driven, digital-first DTC business focused on delivering innovative skincare products while creating a highly personalized customer experience. **Position Overview** We are seeking a highly analytical and hands-on **E-commerce & Growth Marketing Manager** to own and grow the end-to-end digital customer journey for our new skincare brand. This is not a traditional brand marketing or social-media-only position. This role will own the full DTC growth ecosystem: **Paid Media → Website → Conversion → Purchase → Retention → Repeat Purchase → LTV** ### Job Description 1. Paid Media & Customer Acquisition * Manage and optimize paid advertising across **Meta, Google, TikTok, and other digital channels** * Develop and execute customer acquisition strategies * Monitor and improve **CAC, ROAS, conversion rate, and LTV** * Manage campaign budgets, bidding strategies, audiences, retargeting, and creative testing * Identify underperforming campaigns and continuously test new growth opportunities * Partner with creative teams, agencies, influencers, and content creators to develop and test advertising content 2. Shopify, E-commerce & Conversion Optimization * Manage and optimize the **DTC Shopify customer journey** * Analyze customer behavior across: **Ad Click → Website → Product Page → Reviews → Add to Cart → Checkout → Purchase** * Identify customer drop-off points and opportunities to improve conversion * Optimize landing pages, product pages, navigation, offers, and checkout flow * Develop and manage **A/B testing and CRO initiatives** * Work with developers and internal teams to implement website improvements 3. Growth Analytics & Customer Data * Track and analyze key DTC metrics, including **CAC, ROAS, AOV, conversion rate, repeat purchase rate, retention, LTV, and contribution margin** * Use **GA4, Shopify Analytics, attribution tools, pixels, and UTMs** to understand customer behavior * Analyze acquisition channels, campaigns, products, creators, and customer cohorts * Identify which channels and customer segments generate the highest long-term value * Develop dashboards and management reports that translate data into actionable business recommendations 4. CRM, Retention & Customer Lifetime Value * Manage customer lifecycle marketing through **Email, SMS, Retargeting, and CRM** * Develop and optimize: + Abandoned Cart + Post-Purchase + Replenishment + Cross-Sell / Upsell + Win-Back campaigns * Develop customer segmentation and personalized marketing journeys * Increase **repeat purchase rate, purchase frequency, AOV, retention, and LTV** * Manage **Klaviyo or similar CRM/lifecycle marketing platforms** 5. Influencer, Creator & Affiliate Marketing * Recruit and manage influencers, creators, and affiliate partners * Track performance beyond engagement and initial sales * Analyze **CAC, sales, repeat purchase, and LTV** by creator and affiliate * Identify high-performing partnerships and allocate resources accordingly * Integrate creator and affiliate performance into overall attribution and analytics 6. AI & Marketing Automation * Identify and implement AI and automation tools to improve marketing efficiency * Explore automated campaign optimization, segmentation, personalization, reporting, and creative testing * Use customer data to identify predictive marketing opportunities, including churn risk, reorder timing, product recommendations, and LTV * Automate repetitive marketing and analytical processes where appropriate ### Qualifications * **4+ years** of experience in E-commerce, Growth Marketing, Performance Marketing, or DTC * Strong **Shopify / DTC e-commerce experience** * Hands-on experience managing **Meta Ads and Google Ads** * Strong understanding of **CAC, ROAS, AOV, Conversion, Retention, and LTV** * Experience with **GA4 and digital marketing analytics** * Experience with **CRM and lifecycle marketing**, preferably Klaviyo * Experience with **CRO and A/B testing** * Understanding of attribution, tracking, pixels, and UTMs * Strong analytical skills with the ability to translate data into actionable business decisions * Strong project management skills and ability to coordinate with creative teams, agencies, developers, and external partners Preferred Qualifications * **Skincare industry experience strongly preferred; relevant beauty industry experience will also be considered** * Hands-on experience growing a **skincare or beauty brand through DTC/e-commerce** * Understanding of skincare consumer behavior, product positioning, and repeat-purchase dynamics * Experience with **Triple Whale or similar attribution platforms** * Experience with **TikTok Ads and TikTok Shop** * Affiliate and influencer/creator marketing experience * Customer segmentation and personalization experience * Familiarity with AI-powered marketing and automation tools * Experience with high-growth or early-stage consumer brands * **Bilingual Korean/English preferred, but not required** ### Additional Information All your information will be kept confidential according to EEO guidelines.