Director of Retail Media - Minneapolis

Director of Retail Media - Minneapolis Juniper Partners helps brands win at Target. Target's digital shelf is where much of our clients' growth is won or lost. As Director of Retail Media, you are the team's go-to expert on Target's digital programs, and you turn that expertise into sales growth for our clients. You will work with the Juniper Partners sales team, our clients, and Target business partners to build the best plan to optimize and drive each client's overall business through digital strategy. That means using your knowledge of Target's digital programs, teams, tools, and third-party vendors so digital and in-store performance are managed as one business, not two. What you will do:Partner with the Juniper Partners sales team, clients, and Target business partners to build and execute digital plans that drive salesOwn the strategy, delivery, and results of retail media, catalog, and off-site services across all Target accountsSupport clients' use of Target's digital programs, including Roundel media, Target Circle, site merchandising, and product contentCoordinate with Target's third-party digital partners, such as Bazaarvoice, to strengthen ratings, reviews, and contentBuild and maintain content analytics scorecards for clients, covering SEO, reviews, imagery, and product detail page qualityTrack and report on performance metrics, sales, competitive listings, and pricing, and turn findings into clear recommendationsBuild reusable playbooks, templates, and tools so the team scales without adding headcount linearly Design client-facing reporting cadence (weekly, monthly, quarterly) and ensure every deliverable tells a clear story: what happened, why, and what we do next Help analyze the ROI of marketing recommendations to maximize clients' digital spendManage project timelines and deadlines so implementation milestones are metCreate and manage content for the company website, LinkedIn, Instagram, and other channelsWho you are:•       Channel expert: You understand digital platforms deeply and know how to maximize a client's business online, especially at Target. •       Analytical and data-driven: You are comfortable working across many metrics, pulling out the insights that matter, and understanding the nuances of marketing attribution. •       Comfortable client-facing: You present clearly to brand leadership and work regularly with Target partners and account teams. •       Detail-oriented: You bring a high level of attention to detail, data integrity, and quality. •       Team player: You pitch in wherever needed, as comfortable in an executive meeting as you are unpacking boxes of product samples. •       Growth mindset: You thrive on performance-focused teams, love to test and learn, and are energized by scaling business impact. What you bring:Required •       Bachelor's degree or equivalent experience •       5+ years of experience working with or at Target in digital marketing •       Direct experience with Target's digital teams and programs, including Roundel, Target Circle, site merchandising, and product content •       Strong analytical skills, with comfort working in Excel, ad platforms, and retailer data tools and explaining findings to clients •       Clear, concise communication skills with both brand leadership and Target partners Preferred •       Roundel experience, such as Target Product Ads, display, or off-site campaigns •       Additional experience in SEO/SEM and evaluating digital spend performance •       A track record managing multiple brand accountsts What we offer:Benefits •       401(k) retirement savings plan with company contribution options •       Medical, Dental & Life Insurance coverage •       Health Savings Account (HSA) and Health Reimbursement Account (HRA)