Director of Performance Marketing

A company is looking for a Director of Performance Marketing to lead its paid and digital growth initiatives. Key Responsibilities Own and manage the paid media strategy and budget, optimizing for performance and return on ad spend Lead website performance and digital engagement strategies to enhance conversion rates and user experience Develop and execute integrated growth campaigns across the customer lifecycle using AI tools and data-driven insights Required Qualifications 8+ years of performance marketing experience, with at least 3 years in a senior leadership role in a B2B SaaS environment Deep experience in B2B vertical SaaS marketing and managing pipeline and revenue targets Proven expertise in AI-native and agentic search strategies Demonstrated success in managing significant budgets for paid media across various platforms Strong analytical skills with experience in building attribution models and data-driven decision-making