Director of Marketing Automation

A company is looking for a Director, Marketing Automation. Key Responsibilities Lead marketing automation strategy, including product ownership and roadmap development Oversee email campaign production and performance optimization across various channels Manage offshore resources for automation tasks and ensure compliance with relevant regulations Required Qualifications Bachelor's degree or equivalent experience in digital marketing and CRM 7+ years of experience in marketing automation or marketing operations Hands-on experience with Salesforce Account Engagement (Pardot) and CRM data architecture Experience in B2B demand generation environments, preferably in EdTech or K-12 Salesforce and / or Account Engagement (Pardot) certification preferred