Director of Marketing

Director of Marketing Location Baltimore MD Industry Restaurants About the Role A fast growing multi unit restaurant group is looking for a Director of Marketing to lead brand strategy, digital growth, and customer engagement across a portfolio of locations. This person will own marketing from strategy to execution and play a key role in scaling new markets, launching campaigns, and driving traffic across all channels. What You Will Do • Build and execute the full marketing strategy across digital, social, loyalty, local store marketing, and new unit openings • Lead content creation across platforms and oversee brand standards for all locations • Manage paid media campaigns including social ads, search, and local targeting that drive measurable traffic and sales • Partner closely with Operations to drive promotions, menu launches, community events, and guest acquisition • Own reporting and analytics for marketing performance and make data driven decisions • Lead CRM and loyalty strategy to increase frequency and retention • Manage agency partners and creative freelancers as needed • Develop the annual marketing budget and monitor spend against goals • Support new store openings with launch playbooks, creative, and on the ground activation What You Bring • Experience leading marketing for restaurants or multi unit consumer brands • Strong background in digital marketing including paid social, SEO, CRM, and loyalty programs • Ability to build marketing systems and processes from the ground up • Creative mindset with strong execution and project management skills • Comfortable in a fast growth environment with shifting priorities • Experience managing teams or agency partners • Strong communication skills and the ability to partner cross functionally Compensation Competitive base salary plus bonus structure commensurate with experience. Powered by JazzHR Skills: Alliance/Partner Management, Brand Marketing (Branding), Brand Strategy, Budget Management, Campaigns, Communication Skills, Consumer Branding, Content Development, Cross-Functional, Customer Relationship Management (CRM), Expense Tracking, Leadership, Loyalty Programs, Marketing, Marketing Strategy, Media Campaigns, Multiplatform/Cross-Platform, New Store Openings, Online Marketing, Performance Analysis, Project/Program Management, Restaurant, Sales, Search Engine Optimization (SEO), Social Media Marketing, Team Lead/Manager, Writing Skills About the Company: Leap Brands