Director of Field Marketing Strategy

Intro: Join Cornerstone as our Director of Field Marketing, where you'll unleash your creativity and strategic vision to spearhead innovative marketing campaigns that generate qualified leads for acquiring new logos and expanding existing customer bases. In this role, you will be responsible for: Strategy Development: Creating and executing effective marketing strategies that align with our customer expansion and retention objectives. Partnering with cross-functional teams, including sales, product, and customer success, to leverage insights for precise customer segmentation and targeting. Campaign Management: Overseeing the complete lifecycle of field marketing campaigns, from planning and execution to ongoing optimization. Utilizing customer data and analytics to tailor messaging that resonates uniquely with our Americas customer base. Cross-functional Collaboration: Working closely with Sales, Product, and Customer Support to ensure a seamless and unified customer journey. Aligning marketing efforts with product launches, sales initiatives, and customer insights to maximize impact. Data-Driven Decision Making: Employing data analytics and key performance indicators to assess and report on campaign success and its influence on the sales pipeline. Making informed, data-driven decisions for constant improvement and innovation. Budget Management: Effectively forecasting and managing the field marketing budget, ensuring resources are optimally allocated for maximum returns. You have what it takes if you: Expertise: 8+ years of experience in demand-oriented marketing. Technology Background: Relevant experience in a SaaS technology organization. Hands-On Approach: Direct involvement in managing campaigns across various platforms. Project Management: Exceptional project and program management abilities. Creativity: A visionary mentality for inspiring and engaging potential customers, utilizing AI for greater efficiency. Leadership: Proven track record in building passionate and highly productive teams. Relationship Building: Ability to cultivate trust-based partnerships across multiple functions. Successful Campaigns: History of executing impactful campaigns that significantly contribute to pipeline growth. Positive Outlook: A proactive team player who brings energy and humor to the workplace. Diverse Advocacy: A commitment to fostering an inclusive working and learning environment. Our Culture Spark Greatness. Shatter Boundaries. Share Success. At Cornerstone, we empower organizations by enabling individuals to learn, grow, and evolve. We cherish collaboration, ingenuity, and continuous growth, and we’re searching for someone who shares this vision. We are dedicated to being an Equal Employment Opportunity employer, ensuring equal consideration for all qualified applicants regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as per applicable laws. If you require accommodation due to a disability or other special needs, please reach out to us at careers@csod.com.