Director of Digital Performance Marketing

Director, Digital Performance Marketing Department: Marketing Reports To: VP, Marketing Employment Type: Full-Time | Salary/Exempt **This is an in office position based in Lewisberry PA** About the Opportunity We are seeking an experienced, data-driven Sr. Manager / Director, Performance Marketing to drive lead generation and revenue growth through innovative digital marketing strategies. This role is responsible for planning, executing, analyzing, and optimizing multi-channel digital campaigns to maximize performance and ROI. If you are passionate about digital marketing, thrive on analytics, and enjoy optimizing campaigns across evolving channels—this is a high-impact opportunity to make a difference. Key Responsibilities Digital Strategy & Campaign Execution Develop and execute performance marketing strategies across: PPC campaigns SEO & SEM Paid social media Display advertising Email demand generation and nurturing Emerging digital channels Continuously test, measure, and optimize campaigns for performance Marketing Technology & Systems Manage and optimize marketing technology platforms, including: CRM and automation tools Lead scoring and routing API integrations Websites and landing pages Analytics platforms Performance & Analytics Monitor campaign performance and deliver actionable insights Use analytics to improve user experience and maximize ROI Establish and track KPIs aligned with business objectives Vendor & Agency Management Serve as the primary contact for external agencies and partners Oversee project scope, timelines, and performance outcomes Budget & Competitive Analysis Manage digital marketing budgets within guidelines Identify opportunities to enhance investment and performance Monitor competitive trends and emerging marketing innovations Internal Collaboration Promote analytics best practices across teams Ensure brand alignment in all digital marketing initiatives Communicate project updates effectively to stakeholders ✅ Qualifications Bachelor’s degree in Marketing, Communications, or related field 7–10+ years of hands-on digital marketing experience Proven experience in demand generation and lead generation strategies Strong expertise in web analytics tools Experience managing marketing technology stacks and integrations Ability to work independently and manage multiple initiatives Strong analytical, communication, and project management skills Work Environment This role operates in a professional office setting with standard business equipment and conditions. Extended periods of computer-based work are expected.