Director of Digital Marketing

Job Summary The Director of Digital Marketing will be responsible for development of management and measurement frameworks to steer and monitor campaign and program progress and success within Purdue Global. The Director will serve as a subject matter expert for internal stakeholders/our agency and the point of contact for cross-functional disciplines (SEM, SEO, Strategy, Analytics, Creative, etc.). This position will help transform Purdue Global from an undifferentiated and misunderstood product into Purdue’s thriving online solution for working adults, preferred by students, employers, and partners. Becoming top-of-mind, meaningful, and distinct with these target audiences will lead to greater student demand, greater employer demand, greater partner demand, and improved student outcomes, reputation, and performance. This will be a 100% remote position but will require some travel based on business need. Required: Bachelor's degree in marketing, communications, publications, or a related field Eight (8) years of experience in digital media buying, advertising, and/or collaboration with internal and external marketing teams/agencies Equivalent combinations of education and experience may be considered Investment experience in multimillion-dollar media budget Demonstrated experience building organizational relationships, promoting open communication, and collaborating cross-functionally Additional Information: All new hires will be expected to follow Protect Purdue guidelines. To learn more, visit https://bit.ly/3DH3z6f To learn more about Purdue’s benefits summary https://bit.ly/3DJE9os Purdue will not sponsor employment authorization for this position A background check will be required for employment in this position FLSA: Exempt (Not Eligible For Overtime) Retirement Eligibility: Defined Contributions immediately Purdue University is an EOE/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply Career Stream Compensation Information: Management 5 Pay Band S090 Link to Purdue University's compensation guidelines: https://www.purdue.edu/hr/mngcareer/compguidelines/staffpb.php Job Code #20003518 Link to Career Path Maker: https://cpm.mendixcloud.com/?_ga=2.56634154.1642976899.1566391267-16522049