Director of Digital Advertising

Beyond Spots & Dots Inc. · Pittsburgh, Pennsylvania · Posted Jul 14
Full-Time
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About this role

Internet Advertising Management Management of executing client Digital Advertising Campaigns, physically setting the campaigns up and optimizing throughout the campaigns Managing Reporting process Internal and External Communications Participate and oversee Digital Department meetings and brainstorming sessions Work with production staff to ensure work is generated correctly Setting up Dashboard access for clients Presenting to current and potential new clients Ensuring client websites are optimized for full potential of campaign spend Continuously becoming Google certified in all aspects of available certifications Additional Potential Responsibilities: Search Engine optimization (SEO) Discuss and review Search Engine Optimization (SEO) tactics with internal team and clients Research, identify and establish partnerships with authoritative web sites for link-building Search Engine optimization (SEO) Full understanding of how to implement and optimize various digital ad platforms, such as, but not limited to: Google AdWords, Google Analytics, Microsoft Excel, Facebook, Instagram, Twitter, LinkedIn, Pinterest, HULU, Disney+, Paramount+, TikTok, Snapchat, etc.

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