Director of Demand Marketing & Enterprise Pipeline

Cengage Group is seeking a Demand Generation Manager in Salt Lake City, Utah, to lead the strategy for acquiring new institutional customers. This role requires a minimum of 8 years in demand generation or growth marketing, focusing on B to B initiatives. The successful candidate will translate growth goals into campaign strategies, optimize performance using data, and collaborate closely with cross-functional teams. The compensation includes a base salary range of $ to $ USD plus an annual bonus target of 25%. #J-18808-Ljbffr