Director, Influencer & Creator Strategy (Contract)

**Director, Influencer & Creator Strategy (Contract)** ***This is a contract position starting immediately, with the potential to convert to full-time based on performance.*** We are seeking a Director, Influencer & Creator Strategy to support and help lead influencer and creator work across 5W’s growing agency. This role is ideal for an experienced influencer marketer who is ready to take on a meaningful leadership role—independently leading client workstreams and programs while partnering with senior Influencer, Digital, and PR leadership on broader strategy and agency initiatives. The Director will play a key role in bringing influencer and creator strategies to life, overseeing programs from planning through execution and measurement, and helping ensure consistently strong work across clients. They will serve as a trusted partner to account teams and clients, manage and mentor junior team members, and contribute to the continued growth and evolution of 5W’s influencer and creator capabilities. **Here’s what you’ll be doing:** **Influencer & Creator Strategy** * Independently lead assigned influencer and creator workstreams, developing strategies and recommendations aligned with client objectives * Translate client briefs, audience insights, cultural trends, and platform behaviors into thoughtful creator strategies and program approaches * Partner with senior Influencer, Digital, and PR leadership on the development of integrated influencer and creator programs * Help apply and evolve agency frameworks, processes, playbooks, and best practices across client work * Bring forward emerging creator trends, platforms, partnership models, and opportunities that can strengthen client programs * Collaborate with PR, social, paid media, creative, and other teams to ensure influencer is effectively integrated into broader communications programs **Client & Program Leadership** * Serve as a day-to-day lead for assigned influencer and creator programs, building strong relationships with clients and internal account teams * Lead client conversations, presentations, and recommendations related to influencer strategy and program execution * Oversee programs from planning and creator identification through outreach, negotiation, content development, activation, and reporting * Provide strategic guidance and solutions throughout the lifecycle of a program, escalating to senior leadership when appropriate * Ensure work is strategically sound, creatively strong, and aligned with client objectives and expectations * Use program performance and insights to identify opportunities for optimization and inform future recommendations **Team & Cross-Functional Collaboration** * Manage and mentor junior and mid-level team members, providing clear direction, feedback, and support * Delegate effectively while maintaining accountability for the quality and timely delivery of assigned workstreams * Support the development of team members across creator relations, program management, strategy, measurement, and client service * Act as a knowledgeable resource for PR account teams, helping them navigate influencer and creator opportunities and program needs * Contribute to a collaborative, solutions-oriented team culture **Operational Excellence** * Oversee the day-to-day management of assigned programs, ensuring work is delivered on time, within budget, and in alignment with agency standards * Maintain strong oversight of program details, timelines, deliverables, creator relationships, and internal workflows * Help ensure consistent use of agency processes, tools, and measurement approaches across assigned accounts * Proactively identify challenges and solve problems, bringing in senior leadership when additional guidance or escalation is needed * Stay current on industry shifts, platform updates, creator trends, and evolving best practices **Here’s what you have:** * 6-8+ years of experience in influencer marketing, creator strategy, social media, digital marketing, or integrated communications, with meaningful hands-on influencer experience * Agency experience preferred, with experience managing multiple clients, programs, and priorities * Demonstrated ability to independently lead influencer and creator workstreams while collaborating effectively with senior leadership and cross-functional teams * Strong understanding of the influencer and creator program lifecycle, including strategy, creator identification and vetting, outreach, negotiation, contracting, content development, activation, and measurement * Strong strategic thinking skills with the ability to translate client objectives, audience insights, and cultural trends into actionable recommendations * Experience leading client conversations and presenting strategies, recommendations, and results * Strong project and program management skills, with the ability to oversee complex workstreams, timelines, budgets, and multiple stakeholders * Experience managing or mentoring junior team members and providing clear direction and feedback * Ability to balance strategic thinking with hands-on execution and attention to detail * Experience supporting new business pitches and developing influencer or creator recommendations * Working knowledge of influencer measurement, reporting, and how to translate program performance into meaningful insights #LI-Hybrid