Director, Engagement Strategy

**Lead the Charge in Healthcare Media: Director, Engagement Strategy** Are you a strategic visionary with a passion for crafting impactful media experiences that drive results in the ever-evolving healthcare landscape? Do you thrive on leading and inspiring teams to deliver exceptional client solutions? **CMI Media Group**, a leading healthcare marketing agency, is seeking a dynamic and results-oriented **Director, Engagement Strategy** to lead our team in developing and executing cutting-edge media campaigns that make a difference in people's lives. **In this role, you will:** * **Be the Architect of Omnichannel Excellence:** Lead the development of innovative cross-channel media strategies, leveraging your deep understanding of the healthcare landscape and your mastery of how different channels work together to create a seamless and engaging brand experience. * **Guide Strategic Vision & Execution:** Oversee the Engagement Planning team, providing strategic direction, mentorship, and inspiration to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives. * **Cultivate Strategic Client Partnerships:** Build and nurture strong relationships with key client contacts, establishing yourself as a trusted strategic advisor who understands their needs and consistently exceeds expectations. * **Champion Innovation & Thought Leadership:** Stay ahead of the curve in the ever-evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting-edge technologies to maximize campaign impact and drive client success. * **Empower a High-Performing Team:** Foster a culture of collaboration, excellence, and continuous learning, providing your team with the tools, resources, and support they need to thrive and reach their full potential. **What You'll Bring:** * **Strategic Mastermind:** 8+ years of hands-on media planning experience across all channels, with a proven track record of developing and executing successful cross-channel media strategies in the healthcare or a similarly regulated industry. * **Leadership & Vision:** Demonstrated ability to lead, inspire, and mentor high-performing teams, fostering a culture of collaboration, growth, and excellence. * **Client-Centric Approach:** Exceptional communication and interpersonal skills, with a knack for building strong relationships, understanding client needs, and providing strategic guidance. * **Industry Expertise:** Deep understanding of the pharmaceutical and patient markets, with a comprehensive knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms. * **Passion for Healthcare:** A genuine interest in healthcare and a desire to make a positive impact on patient lives. **Why CMI Media Group?** At CMI Media Group, we're not just planning campaigns – we're using the power of media to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer: * **Purpose-Driven Work:** Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns. * **Collaborative Environment:** Join a team of passionate and talented individuals who are leaders in their field. * **Growth Opportunities:** Benefit from ongoing professional development opportunities and a culture that values continuous learning. * **Supportive Culture:** We believe in work-life balance and offer a comprehensive benefits package to support your well-being. The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.