Director Account Marketing, Anti-Infectives
GSK · Greensboro, North Carolina ·
Posted Aug 19
Full-Time
About this role
Are you looking for a challenging commercial role that allows you to influence a broad range of global leaders and helping to shape regional marketing solutions? If so, this Product Brand Management Director role could be an exciting opportunity to consider.GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.As the Account Marketing lead for Anti-infectives, you will develop and lead professional strategies across both hospital and outpatient customer channels, reporting to the Sr. Director of Marketing (Brand Lead), Anti-Infectives. Responsibilities include developing and executing launch plans that address both account enablement and access challenges as well as traditional HCP promotion. You will lead a team of product managers and a matrix environment of cross-functional stakeholders. This role also has a strong market access focus requiring knowledge of how to bring products to market in complex operational environments.This is a highly visible and strategically important role for GSK. We are looking for an inspiring commercial leader who can own the account marketing strategy across multiple channels while seamlessly interacting with Senior Stakeholders across the US, Global and external market.This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the followingCraft account enablement strategy and execution including hospital access and discharge channelOwn strategy and execution of professional marketing plans across both hospital and urology channelsDefining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mixOversee training and capability building for account field teamsSet direction and ensure strategic alignment across functional stakeholder groupsMaintain detailed understanding of disease and competitive marketplaceFoster an environment of innovation, inclusion, challenge, trust and development_ Why You? _ Basic Qualifications:BS/BA with 6–8 years of marketing or relevant commercial experience, including a minimum of 3 years in US biopharma marketingExperience in Anti-Infectives and/or Hospital Specialty and/or UrologyExperience developing account management strategies across complex customer types, including specialty, retail, consumer, hospital, IDN, academic medical center, or large group practice environmentsAbility to be in-office consistently 2-3 days per week (Philadelphia, PA or Durham, NC)Ability to influence at all levels & build strong relationships in a matrix environmentExperience influencing without direct authority across cross-functional teamsDemonstrated success in developing & executing brand marketing plansAbility to define, track, analyse key performance measures and make data-driven decisionsFinancial acumen and P&L mindsetStrategy development, particularly in complex and novel environmentsAbility to prioritize, pivot, and manage multiple projects simultaneouslyAbility to travel 25%Preferred Qualifications:BS/BA with 8–10 years of marketing or relevant commercial experience, including a minimum of 4 years in US biopharma marketingProduct launch experienceConsulting and/or Business Development experienceStrong written and verbal communication skillsStrong business & scientific acumen, learning agilityExperience in direct people management; and/or significant enterprise/matrix leadershipStrong interpersonal skills…
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