Digital & Social Media Coordinator

**Posting number:** 201802289 **Department:** PARD - Administration **Job classification:** Coordinator - Digital & Social Media (PARD) **Posting type:** Open **Categories:** Recreation, Parks and Recreation, Communications Summary ------- The City of Round Rock’s Parks and Recreation Department is seeking an innovative, community-minded Digital & Social Media Coordinator to elevate the visibility, engagement, and impact of our programs, events, and initiatives. This role is ideal for a creative storyteller who thrives in a fast-paced, collaborative environment and is confident engaging directly with our residents, local partners, and businesses. **Position Overview**  Under general supervision, the Digital & Social Media Coordinator is responsible for executing a comprehensive digital marketing strategy that includes social media management, website updates, email marketing, digital advertising, and the creation of compelling community-focused content. This position plays a key role in shaping the department’s brand voice and strengthening connections throughout the Round Rock community. **Key Responsibilities**  • Develop and manage the department’s Social Media Optimization (SMO) strategy.  • Plan, create, and publish content across department social media platforms including Facebook, Instagram, and X (formerly Twitter).  • Implement effective strategies to engage audiences, enhance brand presence, and respond to inquiries promptly.  • Track analytics to refine campaigns, measure performance, and prepare departmental reports.  • Coordinate with business, industry, and social media influencers to expand reach and build meaningful partnerships.  • Direct, produce, and edit marketing video content, including promotional videos and short-form reels.  • Lead digital advertising strategies, including paid social media campaigns, to increase visibility.  • Attend and capture content at special events and programs, delivering timely photo and video edits for recap posts and social-first storytelling. **Highlighted Qualities & Skills**  • Outgoing, personable communicator who is genuinely comfortable engaging face-to-face with customers, stakeholders, and partner businesses.  • Active, savvy user of multiple social media platforms with a strong understanding of digital trends.  • Proficiency in After Effects, Adobe Creative Suite, AI generative content tools, and other modern content creation and editing software.  • Familiarity with sports, lifestyle, and experiential brands and how to translate their style into engaging community content.  • Ability to shoot high-quality video and photography.  • Thrives in a fast-paced, collaborative environment with multiple ongoing projects.  • Innovative, self-driven content creator with strong visual storytelling skills. • Strong portfolio featuring social-first, performance-driven content. \**If selected for an interview, candidates will be asked to provide a portfolio for review.* **Experience & Education**  • Bachelor’s degree; additional education may substitute for experience on a year-per-year basis.  • Three (3) years of relevant experience; additional experience may substitute for education on a year-per-year basis. **Certificates, Licenses & Qualifications** • Valid Texas driver’s license or the ability to obtain one prior to employment.