Digital Media Buyer & Planner

**General Duties and Responsibilities:** * Plan, execute, manage, and optimize paid media campaigns across Facebook, Instagram, X, Google, YouTube, and other digital advertising platforms. * Develop media plans and buying strategies based on campaign objectives, target audiences, budgets, and performance goals. * Develop and manage audience targeting strategies, including demographic, behavioral, interest-based, remarketing, and lookalike audiences. * Manage campaign budgets, pacing, bidding strategies, placements, and audience allocation to maximize performance and return on advertising investment. * Monitor campaign performance and make ongoing adjustments based on key performance indicators, audience behavior, costs, and campaign objectives. * Analyze campaign and audience performance to identify trends, opportunities, and areas for optimization. * Evaluate the performance of creative assets, messaging, audiences, and placements and assist with A/B testing strategies. * Manage campaign setup, trafficking, tracking, quality assurance, and implementation to ensure accurate campaign launches. * Partner with creative, marketing, digital, and other internal teams to coordinate campaign assets, messaging, landing pages, and tracking requirements. * Prepare campaign performance reports and translate data and audience insights into actionable recommendations. * Track campaign spending and ensuring budgets are appropriately paced and aligned with approved media plans. * Leverage AI tools, including ChatGPT, Claude, Microsoft Copilot, and other emerging technologies, to support audience research, campaign analysis, reporting, and optimization. * Monitor emerging digital platforms, advertising products, audience trends, and technologies and recommend new opportunities when appropriate. * Manage multiple campaigns and priorities while meeting campaign launch and reporting deadlines. * Perform additional duties and responsibilities as assigned. **Position Requirements:** * Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or a related field preferred. * Minimum of 3 years of experience in digital media buying, media planning, paid social, paid search, performance marketing, or programmatic advertising. * Hands-on experience planning, launching, managing, and optimizing paid digital advertising campaigns. * Strong working knowledge of Meta Ads Manager and Google Ads required; experience with X Ads, YouTube, and other digital advertising platforms preferred. * Experience with programmatic advertising platforms and DSPs such as DV360, The Trade Desk, Yahoo DSP, or similar platforms is a plus. * Strong understanding of audience targeting, segmentation, retargeting, campaign optimization, and digital advertising performance metrics. * Experience analyzing campaign performance and using data to make media buying and optimization decisions. * Strong proficiency in Microsoft Excel; experience with Google Analytics, data visualization, or other reporting tools preferred. * Familiarity with AI tools and an interest in applying emerging technologies to digital advertising, analysis, and campaign optimization. * Strong analytical, organizational, and communication skills with excellent attention to detail. * Ability to manage multiple campaigns, budgets, platforms, and deadlines in a fast-paced environment. **Compensation & Benefits** * Competitive salary - $85k -$110k depending on skills and relevant experience. * Comprehensive health, dental, and vision insurance plans. * 401(k) retirement plan with company match. * Paid time off and holidays. * Professional development and training opportunities. * Collaborative and inclusive work environment.