Digital Marketing & Web Specalist

Responsibilities Maintains and builds upon digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. Executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Willing to travel to job sites to take photos and videos for marketing purposes and websites. This is in-person/office NOT REMOTE. Maintains, builds, and grows our social media presence. Contributes to marketing effectiveness by identifying short-term and long range issues that must be addressed. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) Identifies trends and insights and optimized spend and performance based on the insights. Helps implement new strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Creates landing pages and optimizes user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels Creates engaging content. Manages and maintains WordPress website. Creates backlinking opportunities to boost website organic ranking and traffic. Manages Google Ads account, Facebook Ads, Bing Ads. Video Editing and creation for web, social media and email marketing. CRM System Management. Ability to create and manage print and offline marketing materials as needed. Skills and Qualifications At least 3 years of digital marketing experience. At least 3 years of WordPress experience. Proven working Experience in digital marketing. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Photoshop and Video editing software knowledge. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Ahrefs and similar software) Working knowledge of ad serving tools. Experience in setting up and optimizing PPC campaigns on all major search engines. Working knowledge of HTML, CSS, development and constraints. Detail oriented and organized individual who can work independently. A fun, flexible and intelligent individual who like collaborate and work as part of a team. Ability to work on multiple tasks and able to meet deadlines. Job Type: Full Time Schedule: Monday to Friday Experience: Wordpress: 3 years (Preferred) Google Analytics: 2 years (Preferred) PPC/Google Ads/Bing Ads: 2 years (Preferred) SEO/Content Writing: 2 years (Preferred) Facebook Advertising: 2 Years (Preferred) Education: Associate (Preferred) Location: San Diego, CA 92111 Work authorization: United States (Required) Work Location: One Location This Job Is: Open to applicants who do not have a college diploma Company's Website: www.gbcremodel.com Company's Facebook page: https://www.facebook.com/gbcremodel/ Benefit Conditions: Waiting period may apply Only full time employees eligible Work Remotely: No Job Type: Part-time Pay: $65,000.00 - $75,000.00 per year Work Location: In person