Digital Marketing Strategist

Digital Marketing Strategist FULL-TIME SALARY POSITION Location: On-Site in Lexington, KY Office Target Start Date: Flexible Reports To: Marketing Director Faithful Platform is disrupting the jewelry industry by offering high-quality engagement rings at unbeatable prices while providing exceptional one-on-one service. We’re looking for a Digital Marketing Strategist who is both a strategic thinker and a hands-on executor—someone who thrives in an entrepreneurial/small business environment, loves digging into data, and can turn insights into action. What You’ll Do: Own and optimize marketing analytics—track key KPIs, analyze campaign performance, and drive data-backed decisions to improve lead generation and conversions. Manage and refine our SEO strategy to increase organic traffic and enhance search rankings. Develop and execute email marketing campaigns, including automation, segmentation, and A/B testing, to nurture leads and drive sales. Assist in overseeing our website, working with developers to improve user experience, conversion rates, and performance tracking. Support content marketing efforts, ensuring that blogs, landing pages, and YouTube descriptions are optimized for engagement and lead generation. Analyze and report on customer acquisition channels, working to improve ROI across all platforms. Work closely with our affiliates and ambassador program to track performance and refine strategies. Collaborate with the marketing team to develop data-driven experiments, uncover insights, and optimize efforts across all platforms. Stay ahead of digital marketing trends, bringing new ideas and strategies to the table. What We’re Looking For: Excellent character, personal values, and alignment with the mission and values of Faithful Platform is of the utmost importance. 4-5+ years of experience in strategic digital marketing, with a proven track record of driving measurable growth. Highly analytical and data-driven, with experience in results-based marketing and familiarity with attribution tools like Google Analytics, CRM systems, and other marketing automation tools. A self-starter who takes ownership and thrives in an entrepreneurial, fast-paced environment. Solid understanding of SEO/AEO, conversion rate optimization, and email marketing best practices. Experience with e-commerce or lead-generation marketing (bonus if in luxury goods or other high-trust sales). Strong understanding of digital performance metrics and how to optimize campaigns for growth. What You’ll Gain: Be part of a mission driven company changing the way people buy engagement rings. Work in a collaborative, fast-paced environment where your ideas and impact matter. Full-time salary and benefits, plus opportunities for growth within a scaling company. Competitive pay based on skill level and experience 401K Matching Program (begins after 6 months of employment) 15 PTO Days Short-Term and Long-Term Disability Allowed to make all personal jewelry purchases at cost More opportunities to grow in your career as FP grows To apply for this position, please apply through our website and send your resume to careers@faithfulplatform.com. Faithful Platform is committed to equal opportunity employment and prohibits discrimination or harassment based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. Benefits: 401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance Education: Bachelor's (Required) Experience: Digital marketing: 4 years (Required) Ability to Commute: Lexington, KY 40503 (Required) Work Location: In person